Searched for: author%3A%22Ludden%2C+G.D.S.%22
(1 - 6 of 6)
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Ludden, G.D.S. (author), Kudrowicz, B.M. (author), Schifferstein, H.N.J. (author), Hekkert, P.P.M. (author)
When information from two or more sensory modalities conflicts, this can evoke a surprise reaction as well as feelings of amusement, interest, confusion or disappointment. In concurrence to joke theory, we argue that people appreciate and enjoy appropriate incongruities that can be related back to the product, whereas they are confused by and...
journal article 2012
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Ludden, G.D.S. (author), Schifferstein, H.N.J. (author), Hekkert, P. (author)
When people encounter products with visual-tactual incongruities, they are likely to be surprised because the product feels different than expected. In this paper, we investigate (1) the relationship between surprise and the overall liking of the products, (2) the emotions associated with surprise, and (3) the long-term effects of surprise. We...
journal article 2012
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Ludden, G.D.S. (author), Schifferstein, H.N.J. (author)
In attempt to influence how a product is experienced, designers can manipulate all aspects of a product, including odor. The effect odor has on a consumer’s experience of the product is still not yet understood. Two experiments were conducted in order to shed more light on the influence odor has on consumers. In Experiment 1, differences in...
journal article 2009
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Ludden, G.D.S. (author)
People continuously experience the world and the objects in it through all their senses. Product designers can influence the way people experience products by paying attention to the multiple sensory aspects of product design. Designing sensory experiences can be aimed at communicating a consistent message to all sensory channels, making this...
doctoral thesis 2008
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Ludden, G.D.S. (author), Schifferstein, H.N.J. (author), Hekkert, P.P.M. (author)
Imagine yourself queuing for the cashier’s desk in a supermarket. Naturally, you have picked the wrong line, the one that does not seem to move at all. Soon, you get tired of waiting. Now, how would you feel if the cashier suddenly started to sing? Many of us would be surprised and, regardless of the cashier’s singing abilities, feel amused. The...
journal article 2008
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Ludden, G.D.S. (author), Schifferstein, H.N.J. (author)
Product experience is influenced by information from all the senses. Our experiments provide insight into how sounds contribute to the overall experience of a product’s expression. We manipulated the sounds of dust busters and juicers so that they either did or did not fit the expressions of the products’ appearances. In some, but not all cases,...
journal article 2007
Searched for: author%3A%22Ludden%2C+G.D.S.%22
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