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Wallner, T.S. (author), Magnier, L.B.M. (author), Mugge, R. (author)
This research explores a new pathway to improve consumer acceptance of refurbished products that is inspired by the positive evocations of other used products, such as antique products. Currently, the<br/>prior use and age of refurbished products make them a less desirable option because they are perceived to be of lower quality, to have a...
conference paper 2019