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Celhay, Franck (author), Magnier, L.B.M. (author), Schoormans, J.P.L. (author)Styles in design have a strong evocative power for consumers and are commonly used by brands to communicate specific associations of ideas. This article describes the style elements and the associations related to a contemporary style in graphic design: the neo-retro style. We argue that this style is linked to the hipster subculture but used...journal article 2020