Searched for: author:"Michael, L."
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document
Carbon, C.C. (author), Michael, L. (author), Leder, H. (author)
Consumer product design needs design evaluation for obtaining information about consumers’ preferences and liking to optimize market success. Such evaluations are usually conducted in simple single-shot studies where consumers only once have to evaluate, for instance, the attractiveness of a design. However, innovative designs often break common...
journal article 2008
document
Stinebring, David R. (author), Billet, Michael L. (author)
public lecture 2004