"uuid","repository link","title","author","contributor","publication year","abstract","subject topic","language","publication type","publisher","isbn","issn","patent","patent status","bibliographic note","access restriction","embargo date","faculty","department","research group","programme","project","coordinates"
"uuid:588a73ad-98f3-48c8-b238-68e7702f5518","http://resolver.tudelft.nl/uuid:588a73ad-98f3-48c8-b238-68e7702f5518","Who are the value transformers, value co-operators and value gatekeepers? New routes to value preservation in a sufficiency-based circular economy","Haase, Louise Møller (Aalborg University); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior); Mosgaard, Mette Alberg (Aalborg University); Bocken, Nancy (Universiteit Maastricht); Jaeger-Erben, Melanie (Brandenburg University of Technology); Pizzol, Massimo (Aalborg University); Jørgensen, Michael Søgaard (Aalborg University)","","2024","Value preservation is key for the transition from a linear economy to a sufficiency-based circular economy. However, to keep the value of products and materials at the highest level possible over time, different actors such as businesses, designers, consumers, and policymakers must know when value is reduced during a product's lifetime, and how to capture and preserve this value. This study results in a comprehensive mapping of factors with a negative impact on the perceived value of products from a consumer's perspective and suggests new routes to value preservation, as a way of turning the negative factors into positive changes. Next, the paper presents a conceptual model for value preservation. The model identifies new key actors: value transformers (product developers), value co-operators (consumers), value gatekeepers (businesses), and value accountants (policymakers) and suggests important changes to their linear practices, which are needed for the sufficiency-based circular economy paradigm to flourish.","Value preservation; Circular economy; Inner loops; Actor roles; Circular behaviour; Value chain dynamics; Lifecycle","en","journal article","","","","","","","","","","","Responsible Marketing and Consumer Behavior","","",""
"uuid:33866541-85c5-4391-9f71-73272918d178","http://resolver.tudelft.nl/uuid:33866541-85c5-4391-9f71-73272918d178","Reducing without losing: Reduced consumption and its implications for well-being","Vollebregt, Madeleine (Universiteit van Amsterdam); Mugge, R. (TU Delft Marketing and Consumer Research; Universiteit van Amsterdam); Thürridl, Carina (Universiteit van Amsterdam); van Dolen, Willemijn (Universiteit van Amsterdam)","","2024","Consumption is often considered important for achieving and maintaining well-being, particularly in current market societies. However, overconsumption is a significant driver of climate issues as it results in material scarcity and carbon emissions. Reduced consumption is one possible solution to environmental problems associated with climate change, as it lowers resource use and prevents waste creation. However, reductions in consumption may be perceived as a threat to human well-being. In this paper, we systematically review the literature to provide an overview of empirical studies that investigate the relationship between reduced consumption and well-being at the individual level. The majority of selected studies suggest that reduced consumption is associated with higher levels of well-being or that there is not a significant relationship. Others indicate potential negative effects. The results suggest that reducing consumption does not typically have a negative association with the well-being of consumers in wealthy nations. Reported increases in well-being may be due to supporting consumers' autonomy, environmental mastery, and social relationships. Societal norms and the consumption behavior of our peers likely influence the relationship. By conducting the first systematic literature review on the relationship between reduced consumption and well-being, we provide a more integrated understanding of consumption's role in well-being and in what contexts reduced consumption can be beneficial. Reduced consumption seems achievable from a well-being perspective, but more research is needed regarding practical implications for marketers, government, and consumers.","Well-being; Happiness; Reduced consumption; Absolute reductions; Systematic literature review","en","review","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:052cb2b0-287f-4818-ab32-ce44b954320b","http://resolver.tudelft.nl/uuid:052cb2b0-287f-4818-ab32-ce44b954320b","Developing reusable packaging for FMCG: Consumers’ perceptions of benefits and risks of refillable and returnable packaging systems","Miao, X. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Design, Organisation and Strategy)","Hideki, Kobayashi (editor); Shinichi, Fukushige (editor); Eiji, Yamasue (editor); Keishiro, Hara (editor)","2024","This research investigates consumers’ perception of two main types of reusable packaging systems: refillable and returnable packaging systems. An online experiment was conducted with Dutch consumers (n=250) in which attitudinal and behavioural responses to two reusable packaging systems were compared to the responses to disposable packaging. We created three types of packaging (disposable, refillable and returnable) for either food (ketchup) and non-food (shampoo) products. Results showed that consumers evaluate refillable and returnable packaging positively. Three benefits (environmental benefits, anticipated conscience and enjoyment) and three risks (contamination, complexity and performance risks) of reusable packaging are measured in this study. This research contributes to theunderstanding of consumers’ perception of reusable packaging systems, which can help future designers and companies to design their systems more effectively.","Reuse; Benefits and risks; consumer behaviour; Circular economy; Returnable packaging; Refillable packaging","en","book chapter","Springer Nature","","","","","Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.","","2024-07-17","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:8274d563-959c-474f-979d-878bfb0b1790","http://resolver.tudelft.nl/uuid:8274d563-959c-474f-979d-878bfb0b1790","A network analysis of factors influencing the purchase intentions for refurbished electronics","Wallner, T.S. (TU Delft Responsible Marketing and Consumer Behavior); Haslbeck, Jonas M.B. (Universiteit Maastricht; Universiteit van Amsterdam); Magnier, L.B.M. (TU Delft Responsible Marketing and Consumer Behavior); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; Universiteit van Amsterdam)","","2024","Refurbishment can extend the lifetime of an electronic product and reduce its environmental footprint. However, consumers often perceive refurbished electronics as less attractive than new ones, resulting in lower purchase intentions. While prior research has identified several factors that influence consumer choices regarding refurbished electronics, we lack understanding of the interrelations between the different factors related to the consumer, product and context. To model the complex interplay of the factors involved in the intention to purchase refurbished speakers and earbuds, we conducted a survey with 1801 participants. A network encompassing both product categories revealed that the most central factors influencing the intention to purchase refurbished electronics were the product category, the perceived risk and the perception that refurbished electronics are uncomfortable to use because they remind the consumer of their prior user (territorial contamination). For refurbished earbuds, participants' concerns about territorial and hygienic contamination had the strongest negative relations to purchase intentions. For refurbished speakers, the purchase intentions were most negatively related to their perceived risk and positively related to their financial attractiveness. Hence, strategies aiming to enhance the consumer acceptance of refurbished electronics should aim at reducing risks and contamination concerns. Potential strategies to reduce the risks associated with refurbished electronics are discussed.","Refurbished electronics; Consumer acceptance; Network analysis; Circular economy; Sustainable consumer behaviour","en","journal article","","","","","","","","","","","Responsible Marketing and Consumer Behavior","","",""
"uuid:6d6b0848-eab1-4964-a32c-5099250dd8f9","http://resolver.tudelft.nl/uuid:6d6b0848-eab1-4964-a32c-5099250dd8f9","Until death do us part? In-depth insights into Dutch consumers’ considerations about product lifetimes and lifetime extension","van den Berge, R.B.R. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; Universiteit van Amsterdam)","","2023","Long-lasting electronic products contribute to a sustainable society; however, both expected and actual lifetimes are in decline. This research provides in-depth insights into consumers’ considerations about product lifetimes, barriers to extending lifetimes, and responses to a product lifetime label. Results of interviews (n = 22) with Dutch consumers suggest a positive view on long-lasting products. Nevertheless, their products’ value depreciated during their lifetimes. Consumers consider themselves unable to estimate how long products should last, which can be detrimental as low expectations tend to negatively influence actual lifetimes. Also, use intensity and consumers’ care(less) behavior influence the lifetime. To extend product lifetimes, consumers often disregard the option of repairing malfunctioning products. They have limited knowledge and ability, and believe repair provides poor value for money. Lifetime extension can also be hindered by market-related factors, such as convenient replacement services, new technological developments, and (attractive) deals. We suggest a product lifetime label should contain relevant and reliable information; furthermore, we recommend including (extended) warranty information. When information about repairability is included, potential negative responses should be considered. Finally, raising awareness about the environmental impact of short-lived products via a label may have a positive effect but requires more research attention","","en","journal article","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:b27e364d-3a11-4d2b-9a54-b25d83ed20a5","http://resolver.tudelft.nl/uuid:b27e364d-3a11-4d2b-9a54-b25d83ed20a5","Hoe ontwerp de consument kan aansporen tot repareren","Mugge, R. (TU Delft Marketing and Consumer Research)","Balkenende, Ruud (editor); Bakker, Conny (editor); Blondel, Elise (editor); Henneberry, Yumiko (editor)","2023","","product repair; Product Design; Circular economy; business model; European Legislation","nl","book chapter","Het Leiden-Delft-Erasmus Centre for Sustainability","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:ed9a98f3-aedb-4a5d-8557-8f33eb5e366e","http://resolver.tudelft.nl/uuid:ed9a98f3-aedb-4a5d-8557-8f33eb5e366e","Engaging consumers in reusable packaging systems: An exploration of factors influencing the adoption","Miao, X. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research)","","2023","Reusable packaging systems (RPSs) show promise in replacing single-use packages by extending the packaging lifetime and significantly reducing waste. Yet, knowledge about consumer behaviour in the adoption of RPSs is scarce. We present in-depth insights into how consumers perceive RPSs as a new shopping pattern for fast-moving consumer goods (FMCGs). Our findings reveal that consumers’ high willingness to adopt RPSs stems from their awareness of waste and their desire to reduce it. Nevertheless, various reasons can complicate the process of adoption. First, consumers perceive reduced behavioural control in this new shopping pattern and are reluctant to invest extra effort or alter routines. Next, consumers weigh economic benefits to compare alternatives at the point of purchase and are generally unwilling to pay a premium for RPSs. In addition, even though consumers trust the hygienic standard of the RPS, they raise contamination concerns when they notice spillage, other consumers’ improper use and signs of usage generated on the packaging. In terms of environmental impact, consumers experience positive feelings about reducing packaging waste but also perceive the environmental impact as vague and doubt the effectiveness of their reuse behaviour. To encourage the adoption of RPSs, these barriers need to be addressed via design and marketing interventions.","Consumer behaviour; Reuse; Packaging; Environmental impacts","en","conference paper","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:f495ca1e-b982-4a59-afd9-b5ab4edeba61","http://resolver.tudelft.nl/uuid:f495ca1e-b982-4a59-afd9-b5ab4edeba61","Sparking the Repair “Can-Do” Attitude: Enhancing Users’ Willingness to Repair through Design Support in Fault Diagnostics","van den Berge, R.B.R. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; Universiteit van Amsterdam)","","2023","Current production and consumption patterns of consumer electronics have a negative impact on our environment. Designers can contribute to changing these patterns with more sustainable product design. Prolonging product lifetimes can have a positive impact, for which repair is a promising solution. However, the fact that a product can be physically repaired does not mean that users will act accordingly. Users generally have a low ability to repair consumer electronics. We suggest that design interventions may increase users’ can-do repair mentality, leading to a higher intention to repair. In three experiments, we tested the effect of a design intervention, namely the presence of a fault indication, on users’ willingness to repair. Our results showed a significantly higher willingness to repair in the presence of a fault indication, which is explained by a higher level of perceived self-efficacy (i.e., a can-do attitude). However, this result only holds true for products that are relatively less likely to be professionally repaired, such as coffee makers and (handstick cordless) vacuum cleaners, and not for washing machines, which are more likely to be professionally repaired. We end with practical design implications, limitations, and future research directions.","Design for Repair; Product Lifetime Extension; Fault Indication; User Behavior; Circular Economy","en","journal article","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:4abbd92c-01fb-4606-95bc-15ebad2cfb28","http://resolver.tudelft.nl/uuid:4abbd92c-01fb-4606-95bc-15ebad2cfb28","The influence of a modular design and facilitating cues on consumers’ likeliness to repair electronic products","van den Berge, R.B.R. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; Universiteit van Amsterdam)","Niinimäki, Kirsi (editor); Cura, Kirsti (editor)","2023","Modularity represents a promising design strategy for product lifetime extension. Yet, the fact that products are physically designed to be repaired via such a modular design, does not mean consumers will act accordingly. Past research demonstrated promising results with current modular smartphone users. However, these users may not necessarily reflect the average consumer because modular products are not (yet) the norm. Two experiments were set up to test the effect of modularity on consumers’ likeliness to repair and to investigate which specific design cues can encourage consumers to execute DIY (‘do-it-yourself’) repair. The first study shows that a modular design increased the general likeliness to repair and decreased the task difficulty compared to a conventional design. Interestingly, the likeliness to use professional repair increased for modular smartphones, while the likeliness to DIY repair remained low. For DIY repair, consumers thus may need more support. The second study shows that facilitating design cues on the inside of a modular smartphone increased consumers' likeliness to consider DIY repair. Our results are relevant for practitioners aiming to increase electronic product DIY repair.","Product Lifetime Extension; Repair; Modularity; Design Cues; Sustainable Consumer Behavior","en","conference paper","Aalto University","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:92c215fd-2f2f-47d7-9fc7-f36c0afefce4","http://resolver.tudelft.nl/uuid:92c215fd-2f2f-47d7-9fc7-f36c0afefce4","Switching to reuse? An exploration of consumers’ perceptions and behaviour towards reusable packaging systems","Miao, X. (TU Delft Responsible Marketing and Consumer Behavior); Magnier, L.B.M. (TU Delft Responsible Marketing and Consumer Behavior); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; Universiteit van Amsterdam)","","2023","Reusable packaging systems (RPSs) can significantly reduce single-use packaging waste. However, knowledge about consumers’ adoption of this kind of packaging is scarce. We adopted a qualitative approach using in-depth interviews with consumers (n = 27) who had actually used an RPS and follow-up phone interviews to capture consumer behaviour at home. This exploratory study examines how packaging and system design not only influence usage by consumers but also serve as enablers and barriers for consumers at different stages of the consumption process. Our findings uncover that although consumers generally exhibited positive attitudes and good feelings about reducing packaging waste by using an RPS, they also raised concerns, such as about product quality, safety, contamination and financial investments, and they expressed scepticism about the environmental impacts through using the system and reported inconveniences at different stages. These results provide a comprehensive understanding of consumers’ perceptions of RPSs and can facilitate further development.","Consumer behaviour; Design; Environmental impacts; Packaging; Refill; Waste","en","journal article","","","","","","","","","","","Responsible Marketing and Consumer Behavior","","",""
"uuid:80f22d8e-765c-4473-9d8f-3cdbc69abb93","http://resolver.tudelft.nl/uuid:80f22d8e-765c-4473-9d8f-3cdbc69abb93","A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label","van den Berge, R.B.R. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","Fitzpatrick, C. (editor)","2022","Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting repairability and a product lifetime label can potentially encourage consumers to extend product lifetimes. In this paper, we present in-depth insights in how consumers make estimations about product lifetimes, and their attitudes towards repairability and a product lifetime label. Our results reveal that consumers feel unable to make a well-informed estimation about the product lifetime, have negative associations with product repairability, and have concerns about how use intensity and use behavior can be taken into account on a label. Additionally, displaying a minimum number of years on a label may cause unintentional rebound effects.","Circular Economy; Cities; Collaboration; Engagement; Scaling Innovation","en","conference paper","University of Limerick","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:10147730-f228-4f39-b2d0-0b547f11c9f5","http://resolver.tudelft.nl/uuid:10147730-f228-4f39-b2d0-0b547f11c9f5","Buying new or refurbished?: The influence of the product's durability and attractiveness, contamination risk and consumers' environmental concern on purchase intentions of refurbished and new products","Wallner, T.S. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","Fitzpatrick, C. (editor)","2022","This research investigates how a durable and attractive product appearance, the perceived contamination risk, and consumers' environmental concern influence the purchase intentions of refurbished products. Consumers often have lower purchase intentions of refurbished products because they associate them with lower durability and fear that they are contaminated with a former user's traces. The environmental friendliness and lower price incentivise consumers to purchase
refurbished products. Limitations of prior research are that it has focused strongly on qualitative research, and a comparison to the factors influencing the adoption of new products is lacking. This research contributes by investigating which factors significantly influence the purchase intentions of refurbished products. It additionally aims to uncover how these factors differ from those influencing purchase intentions of new products. In an online survey, we exposed 351 participants to a blender or headphones and informed them that product was either new or refurbished. Two versions for each product were created to vary in terms durability and attractiveness. Participants rated multi-item constructs on products' durability, attractiveness, contamination risk, their environmental concern and indicated their purchase intentions. The results indicate that product-related factors, such as durability and attractiveness, are important across the different phases of a circular life. Other factors, such as the contamination risk and the consumers' environmental concern, however, play an essential role in the decision to purchase refurbished products specifically. Underlining the cleanness of refurbished products and that they are a sustainable choice could be worthwhile strategies for increasing the desirability of refurbished products.","Circular Economy; Cities; Collaboration; Engagement; Scaling Innovation","en","conference paper","University of Limerick","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:1c6cea78-cbb0-4f08-b165-c9f47ed728d3","http://resolver.tudelft.nl/uuid:1c6cea78-cbb0-4f08-b165-c9f47ed728d3","""No Fun, but Very Effective"": Consumers' Evaluation of Design Strategies for Product Care","Ackermann, L. (TU Delft Marketing and Consumer Research; University of Salzburg); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy); Schoormans, J.P.L. (TU Delft Marketing and Consumer Research)","Fitzpatrick, C. (editor)","2022","Product care describes consumers' activities to prolong the lifetime of a product, such as repair, maintenance or careful handling. By keeping the product in a functional state, replacement can be postponed. Previous research has identified eight design strategies that can foster product care among consumers. To use these design strategies to their full potential, a deeper understanding of their
effectiveness is needed. The current study aimed to evaluate the design strategies with consumers. We conducted interviews with 15 consumers and discussed the effectiveness of our strategies for product care in the consumers’ daily life. Results indicate that the effectiveness of our strategies varies over products and product categories. A combination of strategies seems to be the most promising approach for fostering product care among consumers. Our research contributes to the scientific knowledge by
providing deeper insights into the conditions under which design strategies for product care are most effective.","product longevity; maintenance; repair; behavioural change; consumer behaviour","en","conference paper","University of Limerick","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:de47878b-beb2-4d88-b69f-6e234154ba74","http://resolver.tudelft.nl/uuid:de47878b-beb2-4d88-b69f-6e234154ba74","Do consumers mind contamination by previous users? A choice-based conjoint analysis to explore strategies that improve consumers' choice for refurbished products","Wallner, T.S. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","","2022","Refurbishment is an effective strategy to extend product lifetimes in a circular economy. However, consumers believe that refurbished products are contaminated with traces of prior use, which can be indicated by the appearance (e.g., scratches) or functionality (e.g., lower battery capacity) of refurbished products. This research explores strategies to improve consumer adoption of refurbished products by reducing contamination. In a choice-based conjoint analysis, 785 participants were exposed to refurbished headphones varying in features related to contamination, warranty, and price. We tested three contamination-reducing strategies, including (1). Communication about the clean object state, (2). Eliminating signs of use (aesthetic and functional wear-and-tear) and (3). Renewing parts that touch the skin (e.g., ear-cushions). Additionally, we analysed whether different consumer groups are driven by different attributes of refurbished products. Results showed that most consumers value refurbished products that show no signs of wear-and-tear and that have parts touching the skin renewed during the refurbishment process. These attributes are even more important than the reduced price or warranty, even though these are frequently used to market refurbished products. Depending on the consumer group, other contamination-reducing strategies were of great influence. While some consumer groups highly valued that signs of prior use are eliminated through an as-new appearance, others preferred refurbished products without functional wear-and-tear. In conclusion, four design strategies to deal with contamination during multiple life cycles of refurbished products are discussed.","Choice-based conjoint analysis; Circular economy; Consumer choice; Contamination; Refurbishment; Wear-and-tear","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:4643c058-aca3-483a-89af-fb131d52a257","http://resolver.tudelft.nl/uuid:4643c058-aca3-483a-89af-fb131d52a257","Contaminated by Its Prior Use: Strategies to Design and Market Refurbished Personal Care Products","Wallner, T.S. (TU Delft Marketing and Consumer Research); Snel, S. (Student TU Delft); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","","2022","Refurbishment is an effective circular strategy to lengthen a product’s lifetime. However, refurbished products that are intimately used, such as personal care products, cause a feeling of unease in consumers because they are perceived to be contaminated. In 15 in-depth online interviews with female users of intense pulsed light (IPL) device living in the Netherlands, we explored why consumers have contamination concerns regarding an IPL device and proposed strategies to decrease these. Participants felt that refurbished personal care products with signs of wear-and-tear were a riskier choice and expected that the device would malfunction, have a shorter product lifetime, and would be contaminated due to the previous use. Based on the location and amount of wear-and-tear, participants made inferences on how the prior user had treated the device. While light wear-and-tear indicated normal use, heavy wear-and-tear was interpreted as a sign of bad treatment by the previous user. To keep refurbished personal care products at their highest value, we suggest five design strategies to minimize contamination concerns by designing a product that smells and looks hygienic after multiple lifecycles: (1) using colors that evoke associations with hygiene, (2) making signs of wear-and-tear less visible, (3) using smooth (cleanable) materials, (4) minimizing the number of split lines in the product, and (5) giving refurbished products a clean product smell. For refurbished personal care products with signs of wear-and-tear that cannot be eliminated, we propose mitigating consumers’ contamination concerns with marketing strategies, such as fostering a good brand image, offering refurbished products at a lower price, with an extended warranty, and underlining expert check-ups and standards during refurbishment.","sustainable consumption; Refurbishment; contamination; personal care products; product appearance; Circular economy (CE)","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:5aae8710-c439-4165-856e-5733fa5d2398","http://resolver.tudelft.nl/uuid:5aae8710-c439-4165-856e-5733fa5d2398","Enhancing consumers’ willingness to repair electronic products: How design can nudge sustainable behaviour","van den Berge, R.B.R. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","Lockton, D. (editor); Lenzi, S. (editor); Hekkert, P. (editor); Oak, A. (editor); Sádaba, J. (editor); Lloyd, P. (editor)","2022","Product repair can decrease the ecological burden of consumer electronics
by lengthening their lifetimes, but it is still too rarely practised by consumers. Design for behaviour change can motivate consumers to undertake repair activities. An increased level of repair self-efficacy can nudge consumers towards repair. In two experiments, we tested the effects of a fault indication on consumers’ willingness to repair washing machines, vacuum cleaners and stick vacuum cleaners. A fault indication is a signal appearing on a product providing information about the occurring failure. For products that are relatively less likely to be repaired by a repair professional, the willingness to repair increased significantly when a fault indication was present. The perceived level of self-efficacy mediated these results. These results remained consistent among different types of product failures. Finally, we provide implications for designers and future opportunities on how to further stimulate consumers’ willingness to repair electronic products","design for repair; sustainable consumer behaviour; product lifetime; circular economy","en","conference paper","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:787a0ebf-07ea-4fea-8cf3-4c52003129b5","http://resolver.tudelft.nl/uuid:787a0ebf-07ea-4fea-8cf3-4c52003129b5","Guidelines to Foster Consumer Acceptance of Products Made from Recycled Plastics","Polyportis, A. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","","2022","The circular economy can reduce the environmental footprint of today’s consumption and close the resource loop through circular material flows. Companies are encouraged to fol- low circular principles, such as using more recycled plastic materials. This initiative seems promising; however, it will only be successful if consumers are willing to adopt productsthat are made from recycled plastics. Consumers often have a positive image of products made from recycled plastics; however, they are also concerned about the perceived product risks. How can companies increase the appeal of recycled plastics to consumers? In this paper, we propose a set of seven guidelines intended to highlight the value of products
made from recycled plastics, tackle any perceived risks, and thereby enhance consumer acceptance of such products. Specifically, we highlight how aspects related to product design, marketing elements and business models, can increase consumer evaluations and adoption of products made from recycled plastics. The proposed guidelines provide future directions that could be inspiring for both academics and managers interested in the topics of consumer behaviour, circular economy, and sustainability","Products made from recycled plastics; Circular economy; Guidelines; Sustainability; Design; Consumer acceptance","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:71484c21-c023-4940-ab63-acce8f5e0389","http://resolver.tudelft.nl/uuid:71484c21-c023-4940-ab63-acce8f5e0389","Why consumers have contamination concerns in refurbished personal care products and how to reduce them via design","Wallner, T.S. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research)","Lockton, D. (editor); Lenzi, S.L. (editor); Hekkert, P.P.M. (editor); Oak, A. (editor); Sadaba, J. (editor); , P.A. Lloyd (editor)","2022","Refurbishment is a strategy to extend products’ lifetimes. However, refurbished products that are used intimately, such as personal care products, feel uncomfortable to use for consumers because they are perceived to be contaminated. In fifteen in-depth interviews, we explored why consumers have contamination concerns regarding a refurbished Intense-Pulsed-Light device and how to decrease them. Participants expected refurbished personal care products with wear-and-tear to malfunction, to have a shorter product lifetime and to be contaminated. Participants’ inferences differed depending on the location and amount of wear-and-tear. To keep refurbished personal care products at their highest value, we suggest five design strategies to minimize contamination concerns by designing a product that smells and looks hygienic after multiple lifecycles: 1. Using color to evoking associations with hygiene, 2. making wear-and-tear less visible, 3. using smooth materials, 4. minimizing the number of split lines, and 5. a clean product smell.","refurbishment; personal care products; contamination; product appearance","en","conference paper","Design Research Society","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:f4fec98d-6fdc-4150-9ee2-2d0af94328e9","http://resolver.tudelft.nl/uuid:f4fec98d-6fdc-4150-9ee2-2d0af94328e9","""Is this alive?"": Towards a vocabulary for understanding and communicating living material experiences","Ertürkan, H. (TU Delft Emerging Materials; Hogeschool Avans); Karana, E. (TU Delft Emerging Materials; Hogeschool Avans); Mugge, R. (TU Delft Marketing and Consumer Research)","Lockton, D. (editor); Lenzi, S.L. (editor); Hekkert, P.P.M. (editor); Oak, A. (editor); Sadaba, J. (editor); , P.A. Lloyd (editor)","2022","Living materials are a nascent material class where living organisms are embedded and kept alive in the design outcome to achieve novel functionalities, expressions, and interactions. Experiential characterisation studies with potential endusers will provide insights for developing these novel materials for meaningful material
applications. Nevertheless, the current literature lacks a vocabulary to communicate and discuss living materials in user studies. To bridge this gap, our paper presents the development of a “Living Materials Vocabulary” consisting of 45 descriptive items. Through a term frequency analysis of relevant literature and in-depth interviews with
eight biodesigners, we identified a set of descriptions which we clustered under five
themes: origin, making, agency and autonomy, temporality, and impact of living materials. We selected representative items from these themes to compile our final vocabulary. We discuss how our vocabulary can be operationalised in living material characterisation studies and further inspire future biodesign practice","biodesign; living materials; design tools; materials experience","en","conference paper","Design Research Society","","","","","","","","","","Emerging Materials","","",""
"uuid:6f838ef3-bd2d-4735-9857-dba8101c321d","http://resolver.tudelft.nl/uuid:6f838ef3-bd2d-4735-9857-dba8101c321d","Are short product lifetimes ineluctable?: An exploration of consumers’ perceptions of lifetime extension strategies","Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research)","Lockton, D. (editor); Lenzi, S.L. (editor); Hekkert, P.P.M. (editor); Oak, A. (editor); Sadaba, J. (editor); , P.A. Lloyd (editor)","2022","There is consensus that product lifetimes are generally decreasing. To create a sustainable society, the circular economy promotes slowing down the use of resources by lengthening product lifetimes. This is especially important for electronic products that are energy-intensive in their production phase and create vast amounts of waste after use. While design strategies have been proposed to lengthen product lifetimes, it is unclear whether consumers deem them effective. This paper proposes an overview of lifetime extension strategies for electronic products and reports the results of a quantitative study with 617 participants who were asked to evaluate the extent to which these strategies could have extended the lifetime of a recently replaced product. Results indicate that the durability / reliability strategy is most effective. However, consumers are not yet convinced of the effectiveness of most strategies","product lifetime; premature obsolescence; lifetime extension strategies,; consumer perceptions","en","conference paper","Design Research Society","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:b2391adb-c45f-411d-8144-59af43364aeb","http://resolver.tudelft.nl/uuid:b2391adb-c45f-411d-8144-59af43364aeb","Understanding householders’ perspectives on sorting plastic waste","Polyportis, A. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research)","","2022","This report provides an overview of the individual and contextual factors that have been found to influence households’ recycling and sorting of their waste, including recycling of plastic waste. It also unveils a comprehensive overview on how specific intervention strategies could encourage households to recycle more frequently and effectively. Finally, the academic report includes guidelines that can help foster households’ recycling and sorting behaviour","","en","report","","","","","","The report is the deliverable of work package WPT1 D2.3 of the Interreg NW Europe funded project ""TRANSFORM-CE"", in which TU Delft is an active partner.","","","","","Marketing and Consumer Research","","",""
"uuid:388d3e43-e0d3-43a4-8e8a-e1fdcee1008e","http://resolver.tudelft.nl/uuid:388d3e43-e0d3-43a4-8e8a-e1fdcee1008e","Seeing is believing: investigating the influence of transparency on consumers’ product perceptions and attitude","Cheng, Peiyao (Harbin Institute of Technology); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; TU Delft Design, Organisation and Strategy)","","2022","Transparency is a design characteristic enabling consumers to see the technical details underneath the product cover to create a unique visual effect. However, involving transparency in product design increases costs; it is thus essential to investigate the effects of transparency to help designers and manufacturers to determine the cost-effect ratio. To address this gap, this study investigates the effects of transparency on consumer attitude and their perceptions of experience and credence attributes (i.e. technological advancement, performance quality, ease of use). Through a controlled experimental design (N = 126), this study compared consumer responses between products with transparent and opaque covers in two product categories. The results revealed that products with transparent covers significantly improve consumers’ perceptions of technological advancement and performance quality, and attitude in comparison to opaque covers. Results also revealed that the effects of transparency differ between consumers depending on their design acumen. The effects of transparency on consumers’ perceptions and attitude are stronger for consumers with high design acumen. The practical implications and theoretical contributions of the study are discussed.","Consumer attitude; design acumen; product design; product perception; transparency","en","journal article","","","","","","Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.","","2023-07-01","","Design, Organisation and Strategy","Responsible Marketing and Consumer Behavior","","",""
"uuid:d9a14439-384e-4245-8fb1-b4d3bed5bf36","http://resolver.tudelft.nl/uuid:d9a14439-384e-4245-8fb1-b4d3bed5bf36","Replaced too soon? An exploration of Western European consumers’ replacement of electronic products","Magnier, L.B.M. (TU Delft Responsible Marketing and Consumer Behavior); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; TU Delft Design, Organisation and Strategy; Universiteit van Amsterdam)","","2022","This article explores consumers’ replacement of electronic products. A survey with 617 participants from Western Europe who had recently replaced their smartphones, vacuum cleaners, televisions or washing machines gives us insights on the age and state of products when replaced, repair considerations and the extent to which 19 reasons for replacement influenced the replacement decision. Overall, the results show that lifetimes were relatively short. Most products were replaced while they were still performing their main function, but showing a loss in performance. A majority of respondents (60%) replacing their defective product did not even consider repairing it. Interestingly, more of the respondents considered repairing a broken product (58.6%) than a partly malfunctioning one (30%). Washing machines were replaced for functional reasons while televisions were replaced because the consumers were attracted by the new features. Satiation was consistently one of the most important reasons to replace smartphones, vacuum cleaners and televisions.","","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Responsible Marketing and Consumer Behavior","","",""
"uuid:e25c53bf-0627-4fbd-a039-31089048fd35","http://resolver.tudelft.nl/uuid:e25c53bf-0627-4fbd-a039-31089048fd35","Consumer acceptance of products made from recycled materials: A scoping review","Polyportis, A. (TU Delft Responsible Marketing and Consumer Behavior); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; TU Delft Design, Organisation and Strategy; Universiteit van Amsterdam); Magnier, L.B.M. (TU Delft Responsible Marketing and Consumer Behavior)","","2022","Consumers have a positive attitude towards products made from recycled materials; however, they frequently end up not purchasing them. To shed light on the factors that influence consumer preferences and acceptance of products made from recycled materials, a scoping review was conducted with the following objectives: (1) to explore which factors are drivers of the acceptance of products made from recycled materials, (2) to identify and analyse potential barriers for their adoption, and (3) to formulate recommendations for future research in order to further enhance choices of alternatives made from recycled materials. The review of the results from 46 articles demonstrated that factors such as environmental benefits, perceived quality, safety, risks, emotions, and individual differences influence consumer acceptance of products made from recycled materials. The present review presents the state-of-the-art of the existing literature and future potential directions that can be fruitful for academics and practitioners interested in the topic.","Circular economy; Consumer acceptance; Consumer preference; Products made from recycled materials; Purchase intentions; Scoping review","en","review","","","","","","","","","","Design, Organisation and Strategy","Responsible Marketing and Consumer Behavior","","",""
"uuid:2a14d858-a6fa-45ed-a8ff-17d56cd34c53","http://resolver.tudelft.nl/uuid:2a14d858-a6fa-45ed-a8ff-17d56cd34c53","Design for Product Care—Development of Design Strategies and a Toolkit for Sustainable Consumer Behaviour","Ackermann, L. (TU Delft Marketing and Consumer Research; Salzburg University of Applied Sciences); Tuimaka, M. (Student TU Delft); Pohlmeyer, A.E. (TU Delft Design Aesthetics); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","","2021","Background: Taking care of products is a relevant approach to prolong products’ lifetimes and retain their desired level of performance, and is thus an important aspect of sustainable consumer behaviour. Although consumers have a general motivation to take care of their products, previous research has shown that they struggle to repair, maintain or treat their products carefully in daily life. Design has the potential to increase consumers’ product care activities, but designers need more knowledge and distinct strategies to evoke this product care behaviour with consumers. Methods: By the means of a multi-method approach—individual and group brainstorming sessions as well as an analysis of existing solutions—we created a large number of ideas on how to stimulate product care among consumers. Results: We were able to summarize these ideas in a clustering session into eight strategies and 24 sub-strategies that can foster product care through design. These eight strategies are: social connections, informing, enabling, appropriation, control, awareness, antecedents & consequences, and reflecting. The integration of the consumer perspective into strategies for product care extends currently known design strategies for repair and maintenance. To support designers in the implementation of these strategies, we developed a toolkit that can be used in the product development process of different product categories. Conclusions: This paper identifies product care strategies that have a distinct focus on the consumers’ perspective of sustainable behaviour and that can be stimulated through design. These rather psychologically-driven strategies thereby complement existing technology- and product-oriented design strategies. Furthermore, to facilitate implementation, a design toolkit has been developed that points to key requirements in practice.","","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:b3b7a68b-3ff3-408b-8b24-7869f96385a4","http://resolver.tudelft.nl/uuid:b3b7a68b-3ff3-408b-8b24-7869f96385a4","Too good to go? Consumers’ replacement behaviour and potential strategies for stimulating product retention","van den Berge, R.B.R. (TU Delft Responsible Marketing and Consumer Behavior); Magnier, L.B.M. (TU Delft Responsible Marketing and Consumer Behavior); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; TU Delft Design, Organisation and Strategy)","","2021","Many products are disposed of before they have reached the end of their functional life. New technological developments and trends in fashion seem to accelerate consumers’ replacement of products. From an environmental perspective, such early replacement is undesirable. In this paper, we emphasize that product replacement is not only based on rational decision making. Emotional, functional, social, epistemic and conditional values can influence the value trade-offs that consumers make during the decision to either retain an owned product or replace it with a new one. Several strategies are discussed that can increase the owned product's values and stimulate retention via product attachment, sustaining aesthetic value, stimulating product care and maintenance, and enabling upgradeability.","","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Responsible Marketing and Consumer Behavior","","",""
"uuid:7208caf1-cd0b-49b4-bc0d-6ad8a8fd886b","http://resolver.tudelft.nl/uuid:7208caf1-cd0b-49b4-bc0d-6ad8a8fd886b","Measuring consumers’ product care tendency: Scale development and validation","Ackermann, L. (TU Delft Responsible Marketing and Consumer Behavior; Salzburg University of Applied Sciences); Schoormans, J.P.L. (TU Delft Responsible Marketing and Consumer Behavior); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior; TU Delft Design, Organisation and Strategy)","","2021","Product care is defined as all activities initiated by consumers that encourage an extension of product lifetimes, such as repair, maintenance, and/or careful handling. A product care scale was developed and validated in a set of four related studies. In study 1, we asked experts to examine the face validity of a set of 35 items. In study 2, we reduced the initial set of items to 10 items using exploratory factor analysis. A subsequent confirmatory factor analysis supported a three-factor solution. Study 3, a nomological network study, demonstrated that the construct measured by our scale is related but still distinguishable from existing concepts, such as frugality, use innovativeness and attachment towards the product. Study 4 was a known-groups test with participants from two different countries and with various previous experiences in repairing. The final 10-item product care scale includes three factors: relevance, easiness and positive experience.","Maintenance; Pro-environmental behaviour; Repair; Scale development; Sustainability","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Responsible Marketing and Consumer Behavior","","",""
"uuid:b3ea35ac-a18b-4f36-83b0-70b9df9ff68b","http://resolver.tudelft.nl/uuid:b3ea35ac-a18b-4f36-83b0-70b9df9ff68b","‘Complexity in simplicity’: the effects of visual complexity on consumers’ comprehension of product innovations","Cheng, Peiyao (Harbin Institute of Technology); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy); de Bont, Cees J.P.M. (Loughborough University)","","2020","Designers are frequently involved in embodying product innovations. It is challenging to embody really new products (RNPs) because
consumers often have difficulty comprehending them. This study explores the value of visual complexity for designing RNPs. In study 1, an experiment was conducted (n = 77) to test the effects of visual complexity on consumers’comprehension of incrementally new products (INPs) and RNPs. The resultsrevealed different effects for INPs and RNPs. Specifically, a more complex appearance triggers congruence with the functions of a RNP, which facilitatesconsumers’ comprehension. For INPs, no effects for visual complexity were
found. Based on the positive effect of visual simplicity on consumers’ aesthetic response to product design, the design strategy ‘complexity in simplicity’ is proposed. In study 2, we asked experienced designers (n = 6) to apply this design strategy. Results showed that they can design RNPs using the‘complexity in simplicity’ and possible ways to achieve this are explained.","consumer comprehension; visual complexity; product innovation; Product appearance; Design research; congruence","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:6810b78b-b3a9-48d6-9212-7872ccc1af21","http://resolver.tudelft.nl/uuid:6810b78b-b3a9-48d6-9212-7872ccc1af21","An exploration of the value of timeless design styles for the consumer acceptance of refurbished products","Wallner, T.S. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","","2020","The prior use and age make refurbished products a less desirable option because they are perceived to be of lower quality, to have a reduced performance and a less attractive appearance. This research investigates one strategy on how to enhance the appearance of refurbished products and thereby encourage circular consumption via refurbishment. In 21 in-depth interviews, we explore whether embodying refurbished products in a timeless design can serve as a potential strategy to influence consumer acceptance of refurbished products. Specifically, we examined two design styles that were proposed as timeless: the neo-retro design style, which evokes nostalgia and benefits from associations with the past, and the simplistic design style, that is independent of cultural or time-related cues. Our findings provided qualitative support that the neo-retro and the simplistic design styles can improve consumers' evaluations of refurbished products. Both design styles were considered to be timeless and elicited favorable associations in consumers. While refurbished products, following a neo-retro design style, evoked positive associations with old products, such as feelings of nostalgia and the good quality of the past, simplistic products benefited from associations with durability and associations with high-quality brands.","Circular economy; Consumer acceptance; Neo-retro design style; Product appearance; Refurbished products; Simplistic design style; Timeless designs","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:aba1c0fc-3ced-4a8f-85c1-921f9933161d","http://resolver.tudelft.nl/uuid:aba1c0fc-3ced-4a8f-85c1-921f9933161d","Designing Behaviour Change: A Behavioural Problem/Solution (BPS) Matrix","Cash, Philip (Technical University of Denmark); Khadilkar, Pramod (Tragional, Copenhagen); Jensen, Joanna (Technical University of Denmark); Dusterdich, Camilla (Tragional, Copenhagen); Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)","","2020","Behavioural design has emerged as a critical new area of research and practice. However, despite the development of extensive lists of possible problem features and suggested solution principles there is little guidance on how these should be connected. Therefore, in this work we systematically examine interactions between major problem features and solution principles, based on an analysis of 218 behavioural design interventions drawn from 139 cases across design domains and foci. This forms the basis for a number of contributions. First, we bring together behavioural and designerly perspectives on problem characterisation via two proposed problem features: change
demand and behavioural constraint, related in a two-by-two framework. Second, we synthesised recommendations from across domains and foci to operationalise a list of 23 solution principles relevant to designers. Third, we link these insights in a proposed Behavioural
Problem/Solution (BPS) matrix. Further, we identify a number of potential systemic challenges in the reporting and evidencing of behavioural design interventions. Together, these insights substantially extend both theory and practice surrounding problem-solution mapping in behavioural design, and form a foundation for further theory development and synthesis in this area.","Behavioural Design; Design for Behaviour Change; Design for Sustainable Behaviour; Persuasive Design; Persuasive Technology; Problem-Framing","en","journal article","","","","","","","","","","Design, Organisation and Strategy","Marketing and Consumer Research","","",""
"uuid:283bf093-0252-432e-a131-078275e432cb","http://resolver.tudelft.nl/uuid:283bf093-0252-432e-a131-078275e432cb","Can refurbished products feel like antiques?: The role of the neoretro design style on consumers' evaluation of refurbished products","Wallner, T.S. (TU Delft Marketing and Consumer Research); Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research)","Nissen, Nils F. (editor); Jaeger-Erben, Melanie (editor)","2019","This research explores a new pathway to improve consumer acceptance of refurbished products that is inspired by the positive evocations of other used products, such as antique products. Currently, the
prior use and age of refurbished products make them a less desirable option because they are perceived to be of lower quality, to have a reduced performance and to be out of fashion more quickly
than new products. In contrast, antiques are associated with durability, uniqueness and timelessness despite their prior use and considerable age.
In 21 in-depth interviews with consumers, we compared refurbished products with antiques and explored whether refurbished products with a design style evoking the past – the neo-retro style – can
lead to more positive associations than refurbished products with a prototypical design style. Our findings provided preliminary support for the value of a neo-retro design style for improving
consumers' evaluations of refurbished products. Refurbished products and antiques differ in age, technology and the purpose of having them. Antiques have an emotional value and are kept because
of the story and historic values, the appearance and/or durability; refurbished products are kept for purely functional reasons. Similar to antiques, refurbished products following a neo-retro design style
do not only evoke more positive associations with old products, such as feelings of nostalgia but can also decrease risks associated with refurbished products as they are perceived to be of higher quality
and more durable than refurbished products following a prototypical design style","Refurbishment; Neo-retro design style; Antiques; Consumer response; Circular economy","en","conference paper","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:6d9c55d3-3011-4deb-abf1-76b14cb2e873","http://resolver.tudelft.nl/uuid:6d9c55d3-3011-4deb-abf1-76b14cb2e873","How to Stimulate People to Take Care of Products? – The Development of a Toolkit for Designers","Ackermann, L. (TU Delft Marketing and Consumer Research; University of Salzburg); Tuimaka, Mahana (Student TU Delft); Pohlmeyer, A.E. (TU Delft Design Aesthetics); Mugge, R. (TU Delft Marketing and Consumer Research)","Nissen, Nils F. (editor); Jaeger-Erben, Melanie (editor)","2019","Taking care of products is an important aspect of sustainable consumer behaviour, because it is an appropriate approach to prolong products' lifetimes. Although consumers in general agree on this and demonstrate a general motivation to take care of their products, previous research has shown that they struggle to repair, maintain or treat their products carefully in daily life. Design has the potential to increase consumers' product care activities, but more knowledge and distinct strategies are needed by designers to purposefully design for this behaviour. We used three different approaches – a workshop with design students, an analysis of already existing products and services that have implemented aspects of product care, and an ideation session – to create eight strategies and 24 substrategies that can stimulate product care through design. These eight strategies are informing, enabling, social connections, appropriation, control, awareness, antecedents & consequences, and reflecting. To support designers in the implementation of these strategies, we transferred these strategies into a toolkit, which can be used in the product development process of different kinds of products. This paper describes the development of the product care strategies as well as the Product Care Toolkit.","product longevity; consumer behaviour; behaviour change; design toolkit","en","conference paper","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:979eedb2-fbcf-4fc9-b5d7-70f9f41524da","http://resolver.tudelft.nl/uuid:979eedb2-fbcf-4fc9-b5d7-70f9f41524da","“Smart Home System is Like a Mother”: The Potential and Risks of Using Product Metaphors to Influence Consumers’ Comprehension of Really New Products","Cheng, Peiyao (Harbin Institute of Technology); Mugge, R. (TU Delft Marketing and Consumer Research); de Bont, Cees (Loughborough University)","","2019","Driven by innovative technology, really new products (RNPs) incorporate new functions that provide significant benefits for consumers. Consumers, however, often experience difficulty understanding RNPs, which hinders their further adoption. To facilitate consumers’ comprehension, the use of product metaphors in RNPs is a promising strategy because it relates a target RNP to a source product/concept familiar to consumers. By using knowledge from the familiar source, consumers could gain better comprehension of the RNP. However, product metaphors can also carry risks that hinder consumers’ comprehension of RNPs, such as consumers’ misidentification of the source and their inability to use the relevant knowledge to comprehend RNPs. This research investigates the potential and risks of using product metaphors for RNPs through a mixed-methods approach. Specifically, an experiment and in-depth interviews were conducted to examine the effects of product metaphors on consumers’ comprehension. Results revealed that consumers encounter difficulty in detecting the similarities between source concepts/products and target RNPs, meaning product metaphors may not necessarily enhance consumers’ comprehension. Accompanying a product metaphor with a textual clue can help consumers detect the similarities between source concepts/products and target RNPs, leading to enhanced comprehension. Implications for theory and practice are discussed.","Analogical leaning; Consumers’ comprehension; Product metaphor; Really new products","en","journal article","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:dba39d77-f0c0-4adb-a9b2-9989856b2018","http://resolver.tudelft.nl/uuid:dba39d77-f0c0-4adb-a9b2-9989856b2018","The use of apps to promote energy saving: A study of smart meter–related feedback in the Netherlands","Geelen, D.V. (Enexis B.V.); Mugge, R. (TU Delft Responsible Marketing and Consumer Behavior); Silvester, S. (TU Delft Applied Ergonomics and Design); Bulters, Annemieke (Enexis B.V.)","","2019","Feedback systems with direct feedback have shown to be effective in stimulating households to change their energy consumption levels. This research is one of the first to explore the use of apps to influence household energy use. Compared to dedicated in-home displays, smartphone/tablet apps provide a low-cost and simple design solution for making energy feedback available. This research consisted of three studies conducted with different samples within a selection of households where a smart meter was installed as part of the smart meter implementation program in the Netherlands. First, for a period of 16 months, electricity and gas consumption levels were measured for a large sample of households (n = 519) divided into an application user group and a reference group. Second, questionnaires (n = 270) provided insight in how people used the applications and to what extent the applications increased households’ insight in their energy consumption and stimulated behavior changes. Third, interviews (n = 12) were held to obtain more in-depth insight. In the sample with measured energy consumption, we did not find a significant reduction in electricity and gas consumption during this research. Yet in the questionnaires, the application users reported more energy awareness and indicated to have made more investments and changes in their behavior than the reference group. Most app users started using the first app they found and did not explore the other options. The interview results indicate that, after an initial learning period, the app was used to monitor the electricity and gas consumption levels, rather than to lower them. In line with other research into feedback, the interview results suggest that the apps could be more effective with information that is more actionable and meaningful with respect to one’s own specific situation and goals for the household. Further exploration is recommended with respect to how the design of such apps can encourage a wide audience not only to monitor their consumption, but also guide them in taking action to change their consumption levels.","Apps; Smart energy meters; Direct feedback; Energy saving; Behavior change; Households","en","journal article","","","","","","","","","","","Responsible Marketing and Consumer Behavior","","",""
"uuid:ac16119f-c6cf-4cd2-b5a0-c5001f2430ca","http://resolver.tudelft.nl/uuid:ac16119f-c6cf-4cd2-b5a0-c5001f2430ca","Objects with symbolic meaning: 16 directions to inspire design for well-being","Casais, Mafalda (TU Delft Design Aesthetics); Mugge, R. (TU Delft Product Innovatie Management); Desmet, P.M.A. (TU Delft Design Aesthetics)","","2018","The symbolic meaning of a product can contribute to people’s well-being. Previous research (Casais et al., 2016) has identified six distinct well-being enhancing symbolic meanings in products (based on Ryff, 1989): positive relations with others, personal growth, autonomy, environmental mastery, purpose in life, and self-acceptance. To support design activities with a focus on symbolic meaning, the current paper introduces 16 design directions that can be used for ideation and conceptualisation. These directions were developed in a two-stage process. First, 50 product examples were selected for their ability to encourage one or more of the six symbolic meanings. Second, these examples were used as stimuli in individual sessions with seven designers and design researchers. Participants analysed the product examples to infer the underlying design intentions, which were used to formulate the 16 symbolic meaning-focused ‘design for subjective well-being’ strategies.","positive design; design directions; symbolic meaning; well-being","en","journal article","","","","","","","","","","Product Innovatie Management","Design Aesthetics","","",""
"uuid:53c2daa4-6097-4aaa-87cf-c7234c19fa5e","http://resolver.tudelft.nl/uuid:53c2daa4-6097-4aaa-87cf-c7234c19fa5e","‘If It Ain’t Broke, Don’t Explain It’: The Influence of Visual and Verbal Information about Prior Use on Consumers’ Evaluations of Refurbished Electronics","Mugge, R. (TU Delft Product Innovatie Management); de Jong, Wytske (Student TU Delft); Hultink, H.J. (TU Delft Marketing and Consumer Research); Person, Oscar (Aalto University)","","2018","Refurbishment presents opportunities for designers to improve the sustainability of new and old products via an experiment and post hoc interviews, this research investigates and explores how information about prior use – offered in a visual (signs of wear and tear) or verbal (textual description) form – influences consumers’ evaluations of refurbished products. The findings show that visual information about prior use has a negative effect on consumers’ evaluations of refurbished electronics. Furthermore, presenting consumers with verbal information on prior use can negatively affect consumers’ evaluations of a refurbished product if no signs of wear and tear are present because it confuses consumers. If signs of wear and tear are present, verbal information about prior use will not influence consumers’ evaluations.","circular economy; consumer behaviour; refurbished products; remanufacturing; wear and tear","en","journal article","","","","","","","","","","Product Innovatie Management","Marketing and Consumer Research","","",""
"uuid:d8c4b467-3aed-4c5c-b514-baf367923cca","http://resolver.tudelft.nl/uuid:d8c4b467-3aed-4c5c-b514-baf367923cca","Pay-per-use business models as a driver for sustainable consumption: Evidence from the case of HOMIE","Bocken, N.M.P. (TU Delft Marketing and Consumer Research; Homie; Lund University); Mugge, R. (TU Delft Product Innovatie Management); Bom, Colin A. (Homie); Lemstra, Hidde-Jan (Homie)","","2018","Pay-per-use business models where consumers pay for the unit of service (e.g. a wash) without gaining product ownership are often linked to increased environmental performance. Consumers would become more conscious about consumption patterns and companies would take responsibility for product life cycle issues. Such benefits can only be achieved when the business model is intentionally designed to deliver those impacts. Few studies focus on the environmental impacts of pay-per-use business models based on direct measurement of impacts. This paper investigates the following question: What positive environmental impact in terms of improving consumption patterns can be observed in a pay-per-use business model? Through an in-depth case of the start-up HOMIE, we investigate how its pay-per-use business model contributes to sustainable consumption. We use two samples of 56 and 21 customers in a longitudinal study to assess whether their consumption patterns of using a washing machine significantly changed after implementing a pay-per-use business model. It was found that pay-per-use business models have the potential to stimulate sustainable consumption. When customers started paying after the first free month, the total number of washes and washing temperature decreased significantly. Temperature reductions were mostly realized by customers who used to wash at higher temperatures. Future research could focus on mapping ideal sequences of experiments to achieve the greatest levels of sustainability impacts, and investigating other sustainable business models, such as renting and sharing.","Circular business model; Business model innovation; Sustainable consumption; Business model experimentation; Pay per use; Sufficiency","en","journal article","","","","","","Accepted author manuscript","","2020-07-13","","Product Innovatie Management","Marketing and Consumer Research","","",""
"uuid:acca2583-bb25-439b-bf82-219885131fe8","http://resolver.tudelft.nl/uuid:acca2583-bb25-439b-bf82-219885131fe8","Product Design and Consumer Behaviour in a Circular Economy","Mugge, R. (TU Delft Product Innovatie Management)","","2018","","","en","contribution to periodical","","","","","","","","","","Product Innovatie Management","","","",""
"uuid:75dc8710-a4c9-484d-9691-fd83f48b62da","http://resolver.tudelft.nl/uuid:75dc8710-a4c9-484d-9691-fd83f48b62da","The role of expectations in service evaluation: A longitudinal study of a proximity mobile payment service","Kujala, S (Aalto University); Mugge, R. (TU Delft Marketing and Consumer Research); Miron-Shatz, T. (Ono Academic College)","","2017","We develop and test a model that suggests that expectations influence subjective usability and emotional experiences and, thereby, behavioral intentions to continue use and to recommend the service to others. A longitudinal study of 165 real-life users examined the proposed model in a proximity mobile payment domain at three time points: before use, after three weeks of use, and after six weeks of use. The results confirm the shortterm influence of expectations on users’ evaluations of both usability and enjoyment of the service after three weeks of real-life use. Users’ evaluations of their experiences mediated the influence of expectations on behavioral intentions. However, after six weeks, users’ cumulative experiences of the mobile payment service had the strongest impact on their evaluations and the effect of pre-use expectations decreased. The research clarifies the role of expectations and highlights the importance of viewing expectations through a temporal perspective when evaluating user experience.","Emotional expectations; Product expectations; User experience evaluation; Subjective usability; Enjoyment; Long-term user experience; Near-field communication","en","journal article","","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:003a5475-fb7e-4b25-8ca0-72a3645384d1","http://resolver.tudelft.nl/uuid:003a5475-fb7e-4b25-8ca0-72a3645384d1","A smart home system is like a "" Mother""!: The effects of product metaphor on consumers' comprehension of really new products (RNPs)","Peiyao, Cheng (The Hong Kong Polytechnic University); Mugge, R. (TU Delft Marketing and Consumer Research); de Bont, Cees (The Hong Kong Polytechnic University)","Bohemia, E. (editor); de Bont, C. (editor); Svengren Holm, L. (editor)","2017","Really new products (RNPs) are often difficult to comprehend, which may hinder consumers’ adoption. It is generally believed that designers can stimulate consumers’ comprehension by embodying RNPs in the form of product metaphors. However, empirical evidence for this is lacking. This study empirically examines the effects of product metaphors on consumers’ comprehension of RNPs. The findings of an experiment (N= 114) demonstrated an interaction effect of the presence of a product metaphor and a textual clue that explains the product metaphor on consumers’ comprehension of RNPs. Specifically, embodying a RNP in the form of a product metaphor will confuse consumers and reduce comprehension, unless the product metaphor is also explained through a textual clue.","consumers’ comprehension; really new products (RNPs); innovations; product metaphor","en","conference paper","The Design Research Society","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:7255df6b-ed6a-4294-bf84-882e72470056","http://resolver.tudelft.nl/uuid:7255df6b-ed6a-4294-bf84-882e72470056","Design for better comprehension: Design opportunities for facilitating consumers' comprehension of really new products (RNPs)","Peiyao, Cheng (The Hong Kong Polytechnic University); Mugge, R. (TU Delft Marketing and Consumer Research); de Bont, Cees (The Hong Kong Polytechnic University)","Vogel, C. (editor); Muratovski, G. (editor)","2017","Developing successful RNPs can bring competitive advantages for companies. However, the success rate of RNPs are relatively low because consumers often feel resistant to adopt them. One reason for consumers’ resistance is their lack of comprehension of RNPs. To facilitate consumers’ comprehension, this paper conceptually discusses the opportunities related to designing the appearances of RNPs. More specifically, to facilitate consumers’ internal and external learning, this paper explores four underlying mechanisms: 1) product appearance as a visual cue to trigger category-based knowledge transfer, 2) to trigger analogy-based knowledge transfer, 3) product appearance as an information carrier to communicate innovative functionality directly, and 4) product appearance as a way to trigger congruity with innovative functionality of RNPs. The rationales for each underlying mechanism are conceptually discussed, supported with relevant empirical evidence and examples found in the markets.","Consumers' comprehension; consumers' internal learning; consumers' external learning; really new products (RNPs); product appearance","en","conference paper","IASDR","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:63b427e8-be6b-4233-9881-e57bd9c6558d","http://resolver.tudelft.nl/uuid:63b427e8-be6b-4233-9881-e57bd9c6558d","Using proximity in sustainable product design","Magnier, L.B.M. (TU Delft Marketing and Consumer Research); Mugge, R. (TU Delft Marketing and Consumer Research); Schoormans, J.P.L. (TU Delft Marketing and Consumer Research)","Bohemia, E. (editor); de Bont, C. (editor); Svengren Holm, L. (editor)","2017","This research examines proximity as a new interesting strategy to include in the design of more sustainable products. Drawing from the construal level theory, we posit that the environmental sustainability of a product embedding a form of proximity to an environmental solution in its design will be perceived as more concrete and will trigger higher prosocial product experience. To test this assumption, we used spatial proximity by manipulating the location from where the recycled plastic of a bottle of dishwashing soap was reclaimed. Based on the responses of 130 individuals recruited from a panel of consumers, we found that product environmental sustainability is perceived as more concrete and prosocial product experience is higher when proximity is embedded in product design than when far distance or no distance are embedded in the product design. This paper contributes by investigating how product design itself can help to enhance the acceptance of more sustainable products and by applying the Construal Level Theory to the field of product design.","sustainable product design; proximity; concreteness; prosocial product experience","en","conference paper","The Design Research Society","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:62f79151-dd23-4641-a2f1-aa3074a2db98","http://resolver.tudelft.nl/uuid:62f79151-dd23-4641-a2f1-aa3074a2db98","Decontaminating experiences with circular offerings","Baxter, W. (Imperial College London); Aurisicchio, M. (Imperial College London); Mugge, R. (TU Delft Marketing and Consumer Research); Childs, P. (Imperial College London)","Bakker, C. (editor); Mugge, R. (editor)","2017","Keeping a product offering in the system through continued use and between multiple users creates the potential for interactions which become contaminated. These contaminated interactions can cause a barrier to material circulation and extended product lifetimes. This study seeks to identify the underlying design strategies useful in addressing contaminated interaction. Strategies were identified through an exploration of possible solutions to negative ontamination in two phases. Phase I involved identifying 70 existing solutions to instances of negative contaminated interaction and abstracting these to identify a more fundamental underlying principle. In Phase II, designers participated in a brainstorming session to identify as many solutions as possible to several contaminated interaction design briefs. The resulting 155 solutions were analysed together with the other data to generate a final set of strategies. In the end, eight strategies distilled from the analysis which are used to address contaminated interaction. The strategies represent preventative and responsive solutions applicable to various elements of the contamination process.","Circular economy; Product longevity; Consumer behaviour; Behaviour change","en","conference paper","IOS Press","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:bb3001f5-ac26-4b9c-9495-1a7c30687a8e","http://resolver.tudelft.nl/uuid:bb3001f5-ac26-4b9c-9495-1a7c30687a8e","The influence of information about prior use on consumers' evaluations of refurbished electronics","Mugge, R. (TU Delft Marketing and Consumer Research); Person, Oscar (Aalto University); Hultink, H.J. (TU Delft Product Innovatie Management)","Bakker, C. (editor); Mugge, R. (editor)","2017","Refurbishment – the process of collecting used products, assessing their condition, and replacing and/or upgrading parts in order to resell them to other consumers – is increasingly seen as both economically and environmentally advantageous. The present research investigates in an experimental study and with qualitative post-hoc interviews how information about prior use – offered in either a visual (signs of wear and tear) or verbal (textual description) form – influences consumers' evaluations of refurbished products. The findings show that providing consumers with information about the prior use of refurbished electronics does not have a univocal effect on consumers' evaluations of such products. Visual information about prior use, in terms of signs of wear and tear, has a negative effect on consumers' evaluations of refurbished electronics. Furthermore, presenting consumers with verbal information on prior use can negatively affect consumers' evaluations of a refurbished if no signs of wear and tear are present because it confuses consumers. If signs of wear and tear are present, verbal information about prior use will not influence consumers' evaluations.","Refurbishment; Consumer behaviour; Circular economy; Evaluations","en","conference paper","IOS Press","","","","","","","","","Product Innovatie Management","Marketing and Consumer Research","","",""
"uuid:1c2ef912-1bc5-4c42-a718-8ca7b681252e","http://resolver.tudelft.nl/uuid:1c2ef912-1bc5-4c42-a718-8ca7b681252e","Consumers' attitudes towards product care: An exploratory study of motivators, ability factors and triggers","Ackermann, L. (TU Delft Marketing and Consumer Research; University of Salzburg); Mugge, R. (TU Delft Marketing and Consumer Research); Schoormans, J.P.L. (TU Delft Marketing and Consumer Research)","Bakker, C. (editor); Mugge, R. (editor)","2017","To contribute to a more sustainable way of consumption, products should stay usable as long as possible. Therefore, it is necessary to take care of products. Product care should be understood as any action that helps prolonging the lifetime of a product, such as maintenance, repair etc. These product care activities can be conducted by the consumer or by a service. Our interview study helps to understand consumers’ current product care behaviour towards products of different categories. Our study is based on Fogg’s behaviour model, which states that motivation, ability and triggers have to be present at the same time to lead to certain behaviour. We were able to identify different motivators (e.g. pleasure, price, functionality), ability factors (e.g. tools, time and effort) and triggers (e.g. appearance triggers, social triggers) for product care. Based upon the findings of this study, strategies that enhance product care are suggested and relevant aspects for future research are proposed.","Circular economy; Product longevity; Consumer behaviour; Behaviour change","en","conference paper","IOS Press","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:19d22138-2a9d-4179-bd35-9ef06d801799","http://resolver.tudelft.nl/uuid:19d22138-2a9d-4179-bd35-9ef06d801799","How to sell refurbished smartphones?: An investigation of different customer groups and appropriate incentives","Mugge, R. (TU Delft Marketing and Consumer Research); Jockin, B.G.W. (TU Delft Marketing and Consumer Research); Bocken, N.M.P. (TU Delft Circular Product Design)","","2017","As smartphones are being replaced at an increasing rate, it becomes more and more important to find ways to reuse (parts of) existing phones. This research investigates the potential of selling refurbished smartphones using a quantitative study. An online survey was conducted questioning 250 respondents, in which the perceived consumer risks and benefits associated with refurbished phones were investigated. Furthermore, we studied the impact of various incentives that companies can employ to improve consumers’ purchase intention of refurbished phones. Through a cluster analysis six distinct customer
groups were identified. Our sample demonstrated a positive attitude towards refurbished smartphones, with most potential for three out of our six customer groups (46% of our sample). This indicates that refurbished smartphones can be a market success. It was found that perceived environmental benefits and awareness of refurbishing have a positive impact on the consumers’ purchase intention for refurbished smartphones. Most of the highest scoring incentives for purchasing refurbished smartphones were product-related and included improved battery life, guaranteed software updates and upgraded
performance, indicating a need for continued performance. This research contributes to our theoretical understanding of consumer responses to refurbished smartphones and can help companies in launching
these products successfully.","Refurbishing; Circular economy; Consumer decision making; Remanufacturing; Smartphones; Incentives","en","journal article","","","","","","Author Accepted Manuscript","","2019-01-29","","","Marketing and Consumer Research","","",""
"uuid:52ff88f0-f7ef-4485-8311-afeb561e1143","http://resolver.tudelft.nl/uuid:52ff88f0-f7ef-4485-8311-afeb561e1143","Is there a market for refurbished toothbrushes?: An exploratory study on consumers' acceptance of refurbishment for different product categories","Mugge, R. (TU Delft Marketing and Consumer Research); Safari, I. (External organisation); Balkenende, R. (TU Delft Circular Product Design)","Bakker, C. (editor); Mugge, R. (editor)","2017","Refurbishment is the process of collecting used products, assessing their condition, and replacing and/or upgrading parts in order to resell them to other consumers. Although refurbishment is increasingly seen as both economically and environmentally advantageous, it remains questionable whether consumers will accept refurbishment as a viable alternative for all sorts of product categories. In-depth interviews among 18 participants were conducted in which participants were asked to sort 30 product categories on their likelihood to accept or reject a refurbished product from this category and to elaborate on their underlying motives for this. The results revealed the following reasons for either accepting or rejecting a refurbished product for a certain category: financial, functional quality, aesthetic quality, warranty, contamination, and personalisation. Based on the type of product category (e.g., hedonic vs. functional, high vs. low involvement), these reasons are either more or less important to consumers. When designing for refurbishment, designers need to tackle the relevant reasons for the specific category in their design process to stimulate consumers to accept refurbished products.","Refurbishment; Consumer behaviour; Circular economy; Evaluations; Product category","en","conference paper","IOS Press","","","","","","","","","","Marketing and Consumer Research","","",""
"uuid:7965f326-fb77-4810-a70d-a253ef41c9d2","http://resolver.tudelft.nl/uuid:7965f326-fb77-4810-a70d-a253ef41c9d2","Paving the way towards circular consumption: Exploring consumer acceptance of refurbished mobile phones in the Dutch market","Weelden, E (External organisation); Mugge, R. (TU Delft Marketing and Consumer Research); Bakker, C.A. (TU Delft Design for Sustainability)","","2016","In the transition towards a circular economy, refurbishment can be applied to regain value from used products, and to reduce waste. Refurbishment is a process in which a professional company collects and restores used products in order to resell these products to new consumers. Building on insights from the remanufacturing literature, this research is the first to provide a comprehensive understanding of the factors that influence consumer acceptance of refurbished products, and in specific refurbished mobile phones. We adopted a qualitative approach using in-depth interviews with consumers (n = 20) of new and refurbished phones to gain rich insights into consumers' considerations that play a role in the choice of a refurbished product over a new product. This paper maps out the main factors that influence consumer acceptance of refurbished mobile phones. Our findings uncover that the majority of consumers do not take a refurbished product into consideration as a consequence of a lack of awareness and a misunderstanding of what refurbishment actually entails. In addition, refurbished products are often rejected as a consequence of a negative trade-off between perceived risks and benefits. Personal, contextual and product-related factors have been identified that influence consumers' assessment of a refurbished product's risks and benefits. Finally, the findings have been translated into practical guidelines for designers and marketers to positively steer consumer perception of refurbished products.","Refurbishment; Circular economy; Consumer behavior; Consumer decision making; Mobile phones; Remanufacturing","en","journal article","","","","","","Accepted author manuscript","","2018-02-02","","","Marketing and Consumer Research","","",""
"uuid:e745d9dc-52e1-4721-b659-c272c881bd04","http://resolver.tudelft.nl/uuid:e745d9dc-52e1-4721-b659-c272c881bd04","Using symbolic meaning as a means to design for happiness: The development of a card set for designers","Casais, Mafalda (TU Delft Design Aesthetics); Mugge, R. (TU Delft Marketing and Consumer Research); Desmet, P.M.A. (TU Delft Design Aesthetics)","Lloyd, Peter (editor); Bohemia, Erik (editor)","2016","Using design to improve the lives of people towards a positive flourishing state is the main premise of Positive Design. Our contribution to this growing field focuses on making use of the symbolic meaning that design can have to bolster
human happiness. This paper presents the development of a card set for designers aiming to inspire design for happiness. The card set is explored in three sessions with groups of design educators, design students and design professionals respectively to
collect diversified recommendations to improve its format and use. The resulting SIM toolkit for designers (‘Design with symbolic meaning for user happiness’), composed of a card set and a website, is disclosed and a workshop on how to use it is discussed.","symbolic meaning; positive design; happiness; design toolkit","en","conference paper","The Design Research Society","","","","","","","","","","Design Aesthetics","","",""
"uuid:7b6278b5-53e0-4e0f-ae6b-49d7615b2c6a","http://resolver.tudelft.nl/uuid:7b6278b5-53e0-4e0f-ae6b-49d7615b2c6a","Symbolic meaning attribution as a means to design for happiness","Casais, Mafalda (TU Delft Design Aesthetics); Mugge, R. (TU Delft Marketing and Consumer Research); Desmet, P.M.A. (TU Delft Design Aesthetics)","Desmet, P.M.A. (editor); Fokkinga, S.F. (editor); Ludden, G.D.S. (editor); Cila, N. (editor); Van Zuthem, H. (editor)","2016","Material possessions with happiness-related symbolic meanings can provide a contribution to subjective well-being (happiness), because they remind owners of memories, achievements, or aspirations. Such possessions provide an anchor for personally meaningful narratives, help in the construction and communication of self-identity, represent personal values and achievements, etc. Capturing this richness in a design process is challenging, because meaning is person and context-dependent, and the effects on happiness are subjective. In order to provide inspiration for designers to create products predisposed to symbolic meaning attribution, six happiness-related symbolic meanings were identified. Based on those, 16 design directions were developed. To communicate the six symbolic meanings and the 16 design directions, a toolkit for designers was created, composed of a deck of cards and a website. This paper serves as an introduction to a workshop where the toolkit is applied, and it explains the process and the rationale behind the card set and website that make up the toolkit.","Symbolic meaning; Positive design; Happiness; Design tool; Design workshop","en","conference paper","The Design & Emotion Society","","","","","","","","","","Design Aesthetics","","",""
"uuid:c3087e64-0cde-4b1a-a22b-b04115a7dcd9","http://resolver.tudelft.nl/uuid:c3087e64-0cde-4b1a-a22b-b04115a7dcd9","Should product innovations look simple or complex? The effects of visual complexity on consumers' comprehension of product innovations","Cheng, P.; Mugge, R.","","2015","Consumers often have difficulty understanding the really new functions of product innovations. This study explores the potential role of product appearance, and more specifically visual complexity, to improve consumers’ comprehension of product innovations. Because visual complexity is directly determined by designers, it is essential to equip designers with the knowledge of how visual complexity influences consumers’ comprehension. We propose that a visually complex product appearance will result in a state of congruity with really new functions of the product innovation. Our results reveal that due to this congruity for really new products, a visually complex product appearance can improve consumers’ comprehension of the product innovation in comparison to a visually simple product. For an incremental new product, no effects for visual complexity were found.","product appearance; product innovation; consumer response; visual complexity","en","conference paper","IASDR","","","","","","","","Industrial Design Engineering","Product Innovatie Management","","","",""
"uuid:11eb2501-4b7e-439f-9931-f7e52be5600e","http://resolver.tudelft.nl/uuid:11eb2501-4b7e-439f-9931-f7e52be5600e","Extending product life by introducing symbolic meaning: An exploration of design strategies to support subjective well-being","Marques Ribeiro Da Silva Cas, M.; Mugge, R.; Desmet, P.M.A.","","2015","Because products are often discarded while still fully functioning, it may be possible to support durability with design that stimulates a more enduring product-owner relationship. This paper is based on the proposition that one promising approach to support such prolonged relevance is by developing products with a higher predisposition for the attribution of happiness-related symbolic meaning. The study was based on a framework with six types of symbolic product meanings: positive relations with others, personal growth, purpose in life, environmental mastery, autonomy, and selfacceptance. In a pre-study, fifty existing symbolically meaningful products were selected based on these six symbolic meanings. In the main study, seven designers and design researchers analysed these fifty products with the aim to uncover underlying design directions. This resulted in sixteen design directions. The directions can act as a source of inspiration to designers when aiming to design for a long-term meaningful product-owner relationship.","symbolic meaning; subjective well-being; personal significance; design strategies; product longevity","en","conference paper","Nottingham Trent University: CADBE","","","","","","","","Industrial Design Engineering","Industrial Design","","","",""
"uuid:31313148-50ae-4523-9f48-801f9a7f651f","http://resolver.tudelft.nl/uuid:31313148-50ae-4523-9f48-801f9a7f651f","The Design of Smart Product-Service Systems (PSSs): An Exploration of Design Characteristics","Valencia Cardona, A.M.; Mugge, R.; Schoormans, J.P.L.; Schifferstein, H.N.J.","","2015","Smart Product-Service Systems (Smart PSSs) integrate smart products and e-services into single solutions. Smart products make use of information and communication technology (ICT) to collect, process and produce information, while e-services are web portals, apps and means alike, which facilitate the communication between service providers and consumers. Smart PSSs are relatively novel in the market but their presence and relevance for consumers is increasing. However, there is limited available information that can help designers be prepared for this new task of integrating products and services. In this article, we extend this knowledge by outlining seven important characteristics of Smart PSSs: consumer empowerment, individualization of services, community feeling, service involvement, product ownership, individual/shared experience and continuous growth. These characteristics were identified by means of two studies. In Study 1, individual in-depth interviews with 16 industrial designers were conducted. During the interviews, participants were asked to analyze 29 commercially available Smart and non-smart PSSs, and to classify them according to their perceived similarities. In Study 2, stakeholder checks were conducted by means of 10 in-depth interviews with professionally experienced designers of Smart PSSs. In this paper, we exemplify the ways in which these characteristics are being implemented, we discuss the potential value of Smart PSSs both for consumers and companies, and we discuss the challenges designers are likely to face when designing this type of offerings.","consumer experience; product design; product-service system; service design; value creation","en","journal article","Chinese Institute of Design","","","","","","","","Industrial Design Engineering","Product Innovatie Management","","","",""
"uuid:b2f88b67-99ae-4f42-af5b-af49b3a19ada","http://resolver.tudelft.nl/uuid:b2f88b67-99ae-4f42-af5b-af49b3a19ada","Repareren kun je leren","Mugge, R.","","2014","Spullen repareren en hergebruiken is anno 2014 absoluut geen schande, wel integendeel. Nest ging op de lappen met oplappers die reden hebben om te feesten; Interview door Leen Greve","","nl","journal article","Roularta Media","","","","","","","","Industrial Design Engineering","Product Innovation Management","","","",""
"uuid:fbd919b7-3b74-4df5-b4c8-29a7fbbe0910","http://resolver.tudelft.nl/uuid:fbd919b7-3b74-4df5-b4c8-29a7fbbe0910","Using social distictions in taste for analysing design styles across product categories","Snelders, H.M.J.J.; Mugge, R.; Huinink, M.","","2014","This research uncovers seven cross-category design styles and demonstrates how people’s preferences for these design styles are based on social distinctions. Knowledge of these cross-category design styles and the research approach might assist designers when faced with the challenge of how to address different market segments, and how to play with stylistic conventions.","aesthetics; demographic variables; evaluation; lifestyle; product design","en","journal article","","","","","","","","","Industrial Design Engineering","Product Innovation Management","","","",""
"uuid:0166786c-6525-4bc4-9083-45d4ef3775df","http://resolver.tudelft.nl/uuid:0166786c-6525-4bc4-9083-45d4ef3775df","Preliminary study on the effects of visual complexity on consumers response to product innovations","Cheng, P.; Mugge, R.","","2014","","","en","conference paper","DesignEd Asia Conference Secretariat, School of Design","","","","","","","","Industrial Design Engineering","Product Innovation Management","","","",""
"uuid:03453047-d336-470e-9290-a1bbf5bb6b32","http://resolver.tudelft.nl/uuid:03453047-d336-470e-9290-a1bbf5bb6b32","Challenges in the design of smart product-service systems (PSSs): Experiences from practitioners","Valencia Cardona, A.M.; Mugge, R.; Schoormans, J.P.L.; Schifferstein, H.N.J.","","2014","Smart Product-?Service Systems (Smart PSSs) are market offerings that integrate products and services into one single solution through the implementation of IC technology. Smart PSSs allow organizations to develop relationships with consumers in new ways and have a growing presence in the marketplace. As designers’ involvement in the design of these offerings is likely to increase, the understanding of the challenges emerging from the integration of product and service is of increasing relevance for the effective management of the design process. To identify the challenges in the design of Smart PSSs, interviews with ten practitioners from various companies with experience in the design of Smart PSSs were conducted. Based on the findings, we outline seven challenges: defining the value proposition, maintaining the value proposition over time, creating high-?quality interactions, creating coherence in the Smart PSS, stakeholder management, the clear communication of goals, and the selection of means and tools in the design process. Furthermore, we outline five ways in which designers can contribute to the design process through the use of their capacities: designers as foreseers of future scenarios, as guardians of experiences, as integrators of stakeholders’ needs, as problem solvers, and as visualizers of goals.","smart; product-service system; challenge; design; process","en","conference paper","Design Management Institute","","","","","","","","Industrial Design Engineering","Product Innovation Management","","","",""
"uuid:c1f96e8a-ae8c-4eba-ad08-32bd386b5b3b","http://resolver.tudelft.nl/uuid:c1f96e8a-ae8c-4eba-ad08-32bd386b5b3b","Smart energy households' pilot projects in The Netherlands with a design-driven approach","Geelen, D.V.; Scheepens, A.E.; Kobus, C.B.A.; Obinna, U.P.; Mugge, R.; Schoormans, J.P.L.; Reinders, A.H.M.E.","","2013","Residential smart grid projects can be evaluated by a design-driven approach, which focuses on gaining insights for successful product and service development by taking the end-users as a starting point. Because only little experience exists with this design-driven approach, this paper addresses how four pilot projects with smart energy households in the Netherlands – namely (A) Power Matching City, (B) Smart Wash, (C) Your Energy Moment and (D) Nieuwveense landen - are being or will be evaluated. The pilot projects illustrate that by studying end-users’ perception of and interaction with technology, insights are created that can be used for development of product and service development, not only from a technical point of view but also in terms of financial and non-financial value creation. A design-driven approach can therefore help to broaden the focus of product and service development from mere technical feasibility to a multidisciplinary exploration of how to create successful products and services for smart grid households.","end-users; design; pilot project; pricing; smart energy households","en","conference paper","IEEE","","","","","","","","Industrial Design Engineering","Design Engineering","","","",""
"uuid:0fc4de4c-8584-4cff-9495-f84507d81f5d","http://resolver.tudelft.nl/uuid:0fc4de4c-8584-4cff-9495-f84507d81f5d","Characteristics of Smart PSSs: Design Considerations for Value Creation","Valencia Cardona, A.M.; Mugge, R.; Schoormans, J.P.L.; Schifferstein, H.N.J.","","2013","This article draws the attention of design academics and practitioners to a new type of market offering: Smart Product-Service Systems (Smart PSSs). Smart PSSs integrate smart products and e-services into single solutions, bringing the potential to create innovative interactions between consumers and providers. The article outlines six defining characteristics of Smart PSSs: Consumer empowerment, individualization of services, community feeling, service involvement, product ownership and individual/shared experience. Furthermore, the article discusses the implications for designers and design managers who are confronted with the creation of Smart PSSs. Our findings add to the discussion on what special design considerations must be taken when integrating products and services. Specially, knowledge is provided that can aid designers in the creation of Smart PSSs that bring the appropriate value and experience to consumers.","product-service system; consumer experience; value creation; product design; service design","en","conference paper","","","","","","","","","Industrial Design Engineering","Product Innovatie Management","","","",""
"uuid:a766c563-8446-4cac-a404-70cb38b5ec6d","http://resolver.tudelft.nl/uuid:a766c563-8446-4cac-a404-70cb38b5ec6d","Distinctive Characteristics of Smart PSSs","Valencia Cardona, A.M.; Mugge, R.; Schoormans, J.P.L.; Schifferstein, H.N.J.","","2013","Advances in technology have facilitated the integration of products and e-services into innovative solutions, Smart Product-Service Systems (PSSs). This paper discusses six distinctive characteristics of Smart PSSs that can be influenced by designers, and have an effect on the perceptions of consumers: Consumer empowerment, individualization of services, community feeling, service involvement, product ownership and individual/shared. Understanding the characteristics of Smart PSSs is important for designers to create Smart PSSs that convey the appropriate value and experience for consumers. Moreover, our insights can assist practitioners in the creation of new tools and methodologies for the effective integration of products and services.","product-service system; consumer experience; value creation; product design; service design","en","conference paper","International Association of Societies of Design Research","","","","","","","","Industrial Design Engineering","Product Innovatie Management","","","",""
"uuid:22c0d713-9cfe-4023-85bb-ed2137386eab","http://resolver.tudelft.nl/uuid:22c0d713-9cfe-4023-85bb-ed2137386eab","The Influence of Product Exposure on Trendiness and Aesthetic Appraisal","Blijlevens, J.; Mugge, R.; Ye, P.; Schoormans, J.P.L.","","2013","Designers use product attributes (e.g., trendiness) to design aesthetically appealing products. The relationships of physical properties (e.g., shape) of product designs with product attributes and aesthetic appraisal are often considered to be generalizable over product categories and markets. However, in line with an interactionist view, we show that the product’s physical properties in combination with a person’s previous exposure to products influence perception and aesthetic appraisal of product designs. Previous exposure to products provides a prototype to which to compare newly encountered product designs. We show that deviating the physical properties from the combination of physical properties that the prototype is made up of makes a product design look mor trendy, and therefore, more aesthetically appealing. Because product categories have different prototypes, the physical properties that make a product design look trendy and aesthetically appealing are product-category dependent (Study 1). Moreover, people in a local market perceive product designs from a global brand as more trendy and more aesthetically appealing than people in a global market, because these product designs deviate more from their prototype (Study 2). Hence, in order to create a product design that is trendy and aesthetically pleasurable, designers should take into account product designs that people are exposed to in their daily life.","product exposure; trendiness; aesthetic appraisal; product design; cultural differences","en","journal article","Chinese Institute of Design","","","","","","","","Industrial Design Engineering","Industrial Design","","","",""
"uuid:19793f45-e549-4b92-9696-f4d6c0f547a8","http://resolver.tudelft.nl/uuid:19793f45-e549-4b92-9696-f4d6c0f547a8","Consument denkt: Mooi is goed","Mugge, R.; Van de Kolk, S.","","2012","Interview met Ruth Mugge van de TU Delft. Zij onderzoekt de perceptie die mensen hebben van een product op grond van het uiterlijk daarvan.","","nl","journal article","","","","","","","","","Industrial Design Engineering","Product Innovatie Management","","","",""
"uuid:1e20e199-233f-4ee9-adb6-2a8a72efa4b9","http://resolver.tudelft.nl/uuid:1e20e199-233f-4ee9-adb6-2a8a72efa4b9","Consumer response to aesthetic mass customization","Mugge, R.; Brunel, F.F.; Schoormans, J.P.L.","","2011","","mass customization; product design; aesthetics; self-identity","en","journal article","","","","","","","","","Industrial Design Engineering","Product Innovation Management","","","",""
"uuid:571599ca-4d89-4d90-be59-0aa3e0bcd520","http://resolver.tudelft.nl/uuid:571599ca-4d89-4d90-be59-0aa3e0bcd520","The effect of a business-like personality on the perceived performance quality of products","Mugge, R.","","2011","People use the appearance of products as a cue for evaluating functional attributes at purchase. This research provides an understanding of this form-function interdependency by investigating the effect of a business-like personality in product appearance on the perceived performance quality of the product. A business-like personality is associated with competence, professionalism, and rustworthiness. As a result of these associations, people infer from a product appearance with a business-like personality that the product has greater performance quality. Two studies using stimuli from five product categories support this hypothesis. These findings indicate that product personality is another cue that people use to evaluate a product’s functional attributes, along with the What is beautiful is good principle.","product design; product perception; product personality","en","journal article","Chinese Institute of Design","","","","","","","","Industrial Design Engineering","","","","",""
"uuid:a9b1d70e-0397-41f2-815a-ddcf16de1dad","http://resolver.tudelft.nl/uuid:a9b1d70e-0397-41f2-815a-ddcf16de1dad","Are modern products curved or angular?: The effect of the prototype shape on the received product meaning","Blijlevens, J.; Mugge, R.; Schoormans, J.P.L.","","2009","Managers that want to incorporate a pre-defined product meaning in a design need to know how consumers relate product properties to product meanings. In past research the proposed relationships between physical properties and meanings are implied to be robust. This study showed that the physical property ‘curvature’ has a positive effect on the perceived meaning ‘modernity’, however only when the prototype of the product category has a strong curved, as opposed to angular, design. Hence, the shape of the prototype of the product category should be taken into account when designing a product meaning in a new product.","product-meaning; prototypicality; product-optimization","en","conference paper","Audencia : Nantes","","","","","","","","Industrial Design Engineering","Product Innovation Management","","","",""
"uuid:0a7cef79-cb04-4344-abb1-cff24e3c3a78","http://resolver.tudelft.nl/uuid:0a7cef79-cb04-4344-abb1-cff24e3c3a78","Product Attachment","Mugge, R.","Schoormans, J.P.L. (promotor)","2007","The topic of this doctoral research is the concept of product attachment for ordinary consumer durables. Product attachment is defined as the strength of the emotional bond a consumer experiences with a specific product. Specifically, the research investigated how this bond develops over time and the relationship between product attachment and product lifetime. In addition, we studied which determinants may affect the strength of the emotional bond with products and uncovered the role of the product and its design for bringing about these determinants of product attachment. Based on this knowledge, several design strategies are proposed that designers may use for stimulating the degree of attachment to a product.","","en","doctoral thesis","","","","","","","","","Industrial Design Engineering","","","","",""