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Kluiters, Thomas (author), Overweel, Leon (author), Vos, Daniël (author), Vos, Jelle (author)
ING wants to offer their customers the best experience possible. To achieve this goal, ING’s Customer Journey Experts (CJEs) constantly map and analyze the way customers use ING services in a Customer Journey Map. These maps however, are hard to share and collaborate on. ING needs an online tool in which they can, together with multiple people,...
bachelor thesis 2018