Searched for: author%3A%22Postma%2C+C.E.%22
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document
Van der Lugt, R. (author), Postma, C.E. (author), Stappers, P.J. (author)
In conceptualising services, the design team has to consider a complex set of related factors, including user experience, situation, infrastructure and person-to-person interactions. For this they need a shared language that crosses disciplinary boundaries and and avoids jargon. In the film industry, storyboards have performed this function of...
journal article 2012
document
Postma, C.E. (author), Lauche, K. (author), Stappers, P.J. (author)
journal article 2012
document
Postma, C.E. (author)
This work presents the research into Creating Socionas, a step-by-step approach to building creative understanding of user experience in the early stages of new product development (NPD). Creative understanding is the combination of a rich, cognitive and affective understanding of the other, and the ability to translate this understanding into...
doctoral thesis 2012
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Postma, C.E. (author), Zwartkruis-Pelgrim, E. (author), Daemen, E. (author), Du, J. (author)
Empathic design aims to build creative understanding of users’ experiences for new product development (NPD). In this paper, we review the literature of empathic design, and we discuss our own experiences with introducing and practicing empathic design in several NPD projects at Philips Research over the past years. Having experimented with...
journal article 2012
document
Postma, C.E. (author), Lauche, K. (author), Stappers, P.J. (author)
In design research literature, several tools and techniques have been developed that support design teams in establishing creative understandings of people and their contexts of product use, e.g. [1] [2] [3]. Many of these approaches suggest that designers simply adopt the role of people researcher. However, in industrial design practice, the...
conference paper 2009
Searched for: author%3A%22Postma%2C+C.E.%22
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