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Reis Oschery, M.I. (author)
The goal of the Get Green Vietnam! project is to instigate behaviour change in the Vietnamese middle class decision-making process for a more sustainable consumption. It is in the GG Vn project strategy to make use of the so-called ‘change agents’, as the main media to accomplish this objective. Ultimately the GG Vn wants to enable 1000 change...
master thesis 2013