Searched for: author%3A%22Roelfsema%2C+M.%22
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Athanasopoulou, A. (author), de Reuver, Mark (author), Kosman, Ruud (author), Roelfsema, M. (author)
In Research and Development (R&D) projects, Business Model Innovation (BMI) is a challenging issue given the high degrees of uncertainty regarding technologies, products and markets. The purpose of this research is to investigate how business model exploration is facilitated with the use of business model tooling and what are the gaps in the...
conference paper 2018
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de Reuver, Mark (author), Athanasopoulou, A. (author), Haaker, T.I. (author), Roelfsema, M. (author), Riedle, M (author), Breitfuss, G. (author)
Business model innovation (BMI) is becoming increasingly relevant for enterprises as they are faced with profound changes like digitalization. While business model thinking in academia has advanced, practical tooling that supports business model innovation for small and medium sized enterprises (SMEs) is still lacking. In this paper, we design,...
conference paper 2016