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Salimzadeh, S. (author), Maxwell, D.M. (author), Hauff, C. (author)Entity cards are a common occurrence in today's web Search Engine Results Pages (SERPs). SERPs provide information on a complex information object in a structured manner. Typically, they combine data from several search verticals. They have been shown to: (i) increase users' engagement with the SERP; and (ii) improve decision making for certain...conference paper 2021