Experimenting with a circular business model: Lessons from eight cases

Experimentation is an important capability in the transition to a sustainable business. The aim of business experimentation is to learn and improve business model innovation activities with limited risks and resources through continuous and collective learning with stakeholders. Through action research we worked with eight case companies on a...

The Long View: Exploring Product Lifetime Extension

The aim of this study is to provide recommendations on the opportunities available to consumers, private sector and especially governments, of developed and developing economies, to address product lifetime extension. Seven products representing different lifetime expectancies by consumers for their optimal replacement moments and actual...