Design of vision concepts to explore the future: Nature, context and design techniques

Industrial firms are facing a constant dilemma, to be ready for the future, have a vision, and at the same time act within the current situation, exploit current products efficiently. This research examines visions that embody future opportunities and ideas, “vision concepts” such as concept cars and concept kitchens. We studied five cases of...

Business model design through a designer's lens: Translating, transferring and transforming cognitive configurations into action

Strategic managers are challenged to take advantage of digitalisation opportunities related to services of social media and web 2.0 technologies. Business innovations such as crowd sourcing platforms require a new way of integrating business to technology, articulated in a new business model designs (Afuah and Tucci, 2012; 2013). And also home...

Cross-functional shifts in roadmapping: Sequence analysis of roadmapping practices at a large corporation

This study unravels the nature of inter-functional integration in roadmapping. Roadmapping is indicated as an important innovation phenomenon and is practiced by multiple large organizations. Functional integration is widely acknowledged to play a significant role in enhancing new product success. Roadmapping outcomes have been shown to shape...

Modelling in Business Model design

It appears that business model design might not always produce a design or model as the expected result. However when designers are involved, a visual model or artefact is produced. To assist strategic managers in thinking about how they can act, the designers challenge is to combine strategy and design notions. However, so far little is known...

Mapping business models for social service design in healthcare

Roadmap grounded as 'visual portray': Reflecting on an artifact and metaphor

Artifacts Design representations and presentations of work, strategic thinking, and business processes. Main theme Design!? - related by research program on Design Roadmapping, at the Industrial Design Engineering Faculty.