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Krah, S.C. (author), Todorovic, T. (author), Magnier, L.B.M. (author)
The environmental burden of packaging is huge. However, redesigning packaging to make it more sustainable without damaging its other functions is not always easy and can have a negative impact on consumers’ choice. In this paper, we adopt a user-perspective and test the effects of packaging appearance and a better eco-label on consumers’...
conference paper 2019