Searched for: author%3A%22Uwland%2C+Jeroen%22
(1 - 1 of 1)
Uwland, Jeroen (author)
Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...
master thesis 2019