Cultura: A communication toolkit for designers to gain empathic insights across cultural boundaries

Designing successful products and services that people like, requires an understanding of the context and the aspirations of those people. Over the past decade, a range of methods has been developed to help designers gain such empathy. These have worked well when designer and target user share a cultural context. However, designers often find it...

Generative Research Techniques Crossing Cultures: A Field Study in China

The value of understanding user needs has been recognized by industry, and user research methods have become an accepted part of industrial design practice. These techniques were originally developed and tested for Western markets, with participants from Western cultures. More recently, companies developing goods and services for the Chinese...