Challenges in Applying Continuous Experimentation: A Practitioners' Perspective

Background: Applying Continuous Experimentation on a large scale is not easily achieved. Although the evolution within large tech organisations is well understood, we still lack a good understanding of how to transition a company towards applying more experiments. Objective: This study investigates how practitioners define, value and apply...

Server-Side Experimentation: Common challenges from 12 organisations in The Netherlands

Background: experimentation is widely adopted within industry. Many large organisations have invested in their own infrastructure to be able to run experiments server-side. Objective: we wanted to investigate why organisations switch to server-side experimen- tation and which challenges they encounter in doing so. Method: a qualitative virtual...