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Schifferstein, Hendrik N.J. (author), Wehrle, T. (author), Carbon, Claus-Christian (author)
The variety of fruits and vegetables in today’s supermarkets is enormous. We investigated how color may lead consumers to anticipate differences in product properties. Forty volunteers rated the expected properties for carrots with different colors presented in pictures, together with their familiarity, purchase intention, and intended...
journal article 2019