How to create a sustainable customer growth strategy for a small brand: to leverage branding and design for sustainable customer growth

In order to realize sustainable customer growth, a company could adopt different strategies: opening up a new market, developing new products, etc. Based on the SWOT analysis, No Label is small and lacking capital, while its main target group (middle-class men, aged 25-45) is growing rapidly. Thus, No Label’s biggest opportunity lies in focusing...

Visualised Frames: How Sketching Influences Framing Behaviour in Design Teams

Framing is a crucial skill for connecting problem and solution spaces in the creative design process, both for individuals and teams. Frames are implicit in individuals’ cognitive thinking, but the creation of shared frames plays a vital role in collaborative design. Many studies have attempted to describe the framing process, but little is...