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document
Desmet, P.M.A. (author), Pohlmeyer, A.E. (author), Yoon, J. (author)
To design for happiness sounds like a grand undertaking. Some might even say an overly ambitious one – but we disagree. We believe that explicitly focusing on customer happiness is an indispensable part of user-centred design and, ultimately, a reliable predictor of a design’s success.<br/><br/>As design researchers at the Delft Institute of...
other 2017
document
Yoon, J. (author), Pohlmeyer, A.E. (author), Desmet, P.M.A. (author)
People can experience at least 25 different positive emotions in response to a product or a service (Desmet, 2012). This card-set demonstrates that ‘feeling good’ in humanproduct interaction has many different shades. We believe that the ability to deliberately design for such nuanced positive experiences starts with the ability to<br/...
other 2015