Supplier engagement in early stage technology development: a case of liquid hydrogen equipment development at a major aircraft manufacturer

Challenges of supplier engagement in early stage technology development in the context of hydrogen propulsion equipment development for aircraft are uncovered. The challenges are viewed from the perspective of the engineering team members within the Liquid Hydrogen storage and distribution department in Airbus’ ZEROe project. A qualitative...

Synergy Unleashed - Creating an integrated electric vehicle charging service for drivers’ seamless customer experience

This project aims to improve the EV charging experience in the Netherlands due to the growing European EV market and rising Battery Electric Vehicle (BEV) driver expectations of their charging experience. Despite standardization efforts, fragmented charging services developed in siloed business lead to user inconvenience. It is imperative to...

‘Talking with your car’: A Design Exploration of Human-Centered Conversational AI in Autonomous Vehicles

The development of Fully Autonomous Vehicles would fundamentally change the nature of user interactions, behaviors, needs, and activities within vehicles. Passengers who are free from driving would expect to undertake diverse in-vehicle Non-Driving-Related Tasks (NDRTs) to keep themselves occupied and free from boredom. Conversational Artificial...

Framing a Guideline for Balancing Task Delegation of Human-Robot Collaboration in Automation processes: A Case Study on Automatic Passenger Boarding Bridge in Amsterdam-based Airport Autonomous Airside Operation

As automation technology continues to transform various industries, achieving both high operational reliability and high efficiency emerges as a critical challenge in task delegation between humans and Automated Systems (ASs). This project, conducted in collaboration with the Royal Schiphol Group (RSG), investigates the intricate dynamics of...

The Dynamic Human Vehicle Relationship through Robotic Interaction Systems: An exploratory look into how robots can add value to the interaction with fully autonomous vehicles

With the imminent rise of vehicle automation the human driver will have increasingly less responsibility for driving. At one point this will even mean that cars will be able to fully drive themselves, so that the driver is relieved of all driving related tasks. In this situation the car effectively becomes a robot, resulting in a novel...

Design-driven venturing: Designing a new venturing architecture for Philips Domestic Appliances

This thesis investigates how strategic design contributes to the venturing architecture of New Business Development at Philips Domestic Appliances (DA). Based on eight in-depth interviews and a six-month embedding, a new co-designed venturing architecture is introduced (Figure 1). The proposed architecture guides innovation teams and executives...

Reimagining the smart allocation of road space in Amsterdam for fairness

Roads are currently governed by relatively static rules communicated via road signs, road surface markings and navigation apps. However they could also be dynamic, allowing road space to be allocated for a multitude of activities over time. The Code the Streets project envisions a digital system for managing urban mobility in Amsterdam that...

Framing the opportunities of robotics in meaningful autonomous vehicle experiences: An exploration of fundamental needs, AI-systems, and user interfaces

Vehicle automation will increasingly release car drivers from driving tasks, allowing them to engage in previously inconceivable activities. Experiential components are therefore expected to become central in human automotive mobility. In this context, the design of future in-vehicle experiences is a research gap to still discover, that concerns...

Designing Cityzonas: A Design Tool For The Creation Of City-Centered Mobility Strategies

While most mobility providers likely have a sustainable or environmentally friendly goal at heart, a poor implementation strategy can do more harm than good within a city. The lack of awareness about the city’s environmental, socio-demographic or socio-economic characteristics or the absence of a clear vision of the local government about how to...

Building a collaborative relationship with a travel buddy for multimodal journey planning

As cities are cutting polluting cars off the picture and promoting the use of sustainable transport modes, the number of multimodal journeys that involve more than one transport mode will grow. Intelligent systems and smart assistants will fill in the gap and take their role to guide travelers along their way on the trail of mobility...

Strategic Analysis for Wireless Connectivity via a Lighting Grid

One of the critical questions in the current era is how to provide broadband internet for all and second how to realise the digitally connected city of the future. The Covid-19 pandemic painfully exposed a crisis of internet access in many low-income and rural areas in the world. While many people in the Western world could easily shift to...

Welcome to my Bubble: Designing the interaction between pedestrian, autonomous vehicle and the city at cross walk

In a future where most of our transit system consists of autonomous vehicle, the question is raised how we as humans interact and communicate with them, and they with us. This project explores these interactions in the current time to uncover how humans interact and negotiate in traffic. More specifically how pedestrians do so. From the analysis...

Design for Calibrated Trust For Acceptance of Autonomous Vehicles

The advent of a society in which autonomous technology coexists with humans is an inevitability. The project focuses on one such autonomous technology in the form of autonomous vehicles or self driving cars. The benefits of such automation is well documented in academia and is supported by the investment by some of the biggest automobile and...

AI Enabled Dynamic Capabilities: Helping Large Organisations to Overcome Disruptions with a Capability Orchestration Framework

Due to globalisation and technological advancements, the world is becoming increasingly complex. Volatile, uncertain, complex and ambiguous (VUCA) environments have called for organisations to become more agile in order to survive and compete in such changing environments. Large organisations are at particular risk for becoming stagnant due to...