Searched for: contributor%253A%2522Price%252C%2520Rebecca%2520%2528mentor%2529%2522
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Asberg, Pamela (author)
One of the most pressing concerns of each organisation is innovation. It can be reached through product differentiation, but innovation is also obtained through having the right employees. Corporate cultures that support to take the risk and think creatively will be led to new products, services and strategies. However, these innovations are...
master thesis 2020
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Botterweck, Sjoukje (author)
Companies understand the importance of employees’ engagement in its innovation capability. The contact between employees and customers is a great way to spark new opportunities for ideas relevant for customers (Kelly & Storey, 2000), they have in-depth and highly context-dependent operational knowledge and have creative potential. They make...
master thesis 2020
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Weltje, Margot (author)
The purpose of this project has been to examine ways in which to increase adoption of a digital employee-facing tool by involving its users in the implementation. This was achieved by examining innovation, adoption and the existing theories around those, looked at through the lens of the company context and corporate challenges. The current...
master thesis 2020
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Todorović, Tea (author)
New, innovative technologies are important. More and more companies are using digital technologies to their benefit. The act of leveraging such digital technologies to enable organisational improvements in a strategic way is called a digital transformation. In such transformations, the customer experience, operational processes and business...
master thesis 2019
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Sosa Hidalgo, Mario (author)
Artificial Intelligence (AI) is one of the most groundbreaking developments of the last half-century. More and more organizations are either implementing AI or considering its application to optimize their lines of business. At the same time, this exponential growth has also raised questions regarding its ethical implications and societal...
master thesis 2019
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Waring, Jack (author)
A knowledge gap exists between design agencies and their clients leading to what is known as the Valley of Death. This is the result of a resource and knowledge gap around a concept, leading to challenges in adoption into an organisation resulting projects losing momentum, and ultimately being abandoned. The aim of this project was to develop a...
master thesis 2019
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Meijer, Marloes (author)
This project has explored how design can be of added value in early phases of innovation in the context of the startup studio We Are Builders. Insights were gathered from multiple sources to analyse the project scope and explore opportunities. The goal of this graduation assignment is to create a method to execute ideation that We Are Builders...
master thesis 2019
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Veldhuizen, Sarah (author)
This report looks into the subject of sustainable teenage behavior. With the current strikes for the environment, it’s interesting to see how the younger generation wants a sustainable world, but does not act out this way. The research conducted from this problem focused on the textile industry and the shopping behavior of teenage girls, in...
master thesis 2019
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Küppers, Anne-Marieke (author)
In the thesis, challenges and the possibilities are identified within the development and scaling of seaweed-based material, while exploring the initial values of small-scale stakeholders. Three research questions are set, that concern how to design industrially with a seaweed-based material, how the material can mature while guarding the...
master thesis 2018
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van der Veen, Paul (author)
This report shows the process and result of a graduation project at the Netherlands Red Cross (NLRC). In their search to improve the humanitarian system, innovation is necessary. However, the Netherlands Red Cross faces challenges associated with time, resources, culture and methodologies to execute a research regarding the integration of...
master thesis 2018
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Bastiaanssen, Reinier (author)
How does a micro SME communicate their way of working and experience to new team members?<br/>Every person at the company has about 20 years of experience in various companies. This does not only reflect in each person’s way of working, but also in the language and tools they use. These small differences accumulate into a range of different ways...
master thesis 2018
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Lee, Youngsil (author)
This master thesis shows that how to make a transition in everyday life and how to amplify the transition to the system level. Specifically, this research takes a practical case about 'protein transition' in the Netherlands. Based on Transition Design, practical theory, and thing-centric approaches, it designs a new framework for the change of...
master thesis 2018
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Mathur, Gaurav (author)
Based on research with entrepreneurs, accountants and technology experts, a vision for the future of entrepreneur-accountant relationship is articulated. This vision is brought to life by the 'Centaur' product concept. Centaur uses Machine Learning to generate actionable financial insights. Voice commands make interaction seamless, and Dynamic...
master thesis 2017
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Bastiaansen, Sjoerd (author)
The study investigated a small- to medium-sized enterprise (SME) that had expressed the interest to explore the potential benefits of developing design capabilities. Previously, CM had conducted a company-wide branding exercise and saw an opportunity to explore this further. During a 6-month period, the researcher was embedded at CM as a design...
master thesis 2017
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van Heuveln, Sanne (author)
KLM has the ambition to be become most customer-centric airline company. Focusing on customer intimacy, KLM defines their purpose: Moving your world, by creating memorable experiences. In order to be successful towards customers, KLM has to start on employee level first, with the cabin crew to be more specific. For cabin crew, their journey...
master thesis 2017
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Yuan, Mengqi (author)
This project was conducted with the goal: to increase the customer intimacy by considering customer's personality for personalization. The main outcome of this project is a personality driven design principle based on the big five (Goldberg, 1990). This principle can be used as the guideline for personality-based product and service innovation....
master thesis 2017
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Dijkstra, Jorn (author)
Using Schiphol’s Security Scanner is confusing for a lot of passengers. Therefore, security agents currently have to fully take on the task of guiding the passenger through the Scanner. This repetitive task in the high volume environment of Schiphol security leads to physical and mental exhaustion and results in frustration, which is projected...
master thesis 2017
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