EDN Framework: An Embedding Design Network: Overcoming the barriers of embedding design principles in businesses through the support of an inter-organizational network

As acquiring design thinking by organizations become a lighthouse for long-term competitive advantage for some, its adoption becomes more important. Companies on this journey face different types of resistance and challenges laid out in this thesis. As networks offer a different context and opportunities for learning, this thesis tries to answer...

Shaping future growth: A market development strategy for Mapiq

Mapiq, the company, is the creator of the Mapiq smart building platform. Although the company is fast growing, the parties in the industry are also making considerable advances. The threat is that eventually, the growth of market share will decline and the party with the largest market share will obtain a monopoly. <br/>To bolster the growth of...

Unconventional thinking: a design strategy for transition in the Dutch construction sector

The Bouwagenda is a collaboration between the Dutch government, the construction industry and knowledge institutes to tackle the challenges that currently face society. The most important challenge is the challenge of climate change and the transition of the construction sector to a circular system. This transition needs to happen in a...

To the airport without anxiety: A vision on future travel experiences for MOBGEN

In this project a vision on future travel was created for MOBGEN, in which products<br/>and services are more digitally connected. Wysp is the vision of a travel support service for the year 2025. It supports travellers by supports travellers by; preventing mistakes, removing uncertainties and by improving the quality of waiting time. In order...

Delivery! Co-designing luggage services

Amsterdam Airport Schiphol suffers from capacity problems during peak travel seasons and times. 'Luggage services' are a recently emerged, promising innovation that could possibly help with easing luggage congestion at the airport. Consequently, Schiphol has shown interest in luggage services, but research knowledge on possible target group of...

KLM Customer Journey: Baggage

The research examines the interactions and experiences of airline passengers during baggage reclaim with the goal of understanding their motives, what factors influence their experiences and decisions, and what struggles and stresses they encounter during the reclaim process. Interviews and Journey Mapping are leveraged to gain insights and...

Blockchain, for an enhanced passenger experience at Amsterdam Airport Schiphol

This project is a graduation project for the master programme Strategic Product Design in collaboration with Schiphol Group. The goal of the project was to find out how blockchain technology can help Schiphol Group to enhance the passenger experience. Blockchain is seen as a technology that will disrupt many industries. But why is this? The core...

Improving the passenger experience in the baggage reclaim area

Graduation report focussing on improving the passenger experience in the reclaim hall. Improving the experience by offering service that fits with the passengers journey.