The design of a Just in Time delivery system to optimise the build-up process of trade shows

RAI Amsterdam is the largest exhibition and conference centres in the Netherlands and host of various national and international trade shows, exhibitions, and congresses that visit Amsterdam. When a trade show is built, hundreds of stand builders work on their individual stands within their assigned floor space. In the exhibition halls, with...

Trustworthy home pick-up service: Designing a positive experience, for first time users, during the handing-over moment of their hold-luggage

Due to the growing amount of air traveller in the coming decades, there is an increasing interest to improve the experience of the passengers. Especially travelling with hold-luggage is a big pain point and stress factor for passengers’. A new way of looking at this problem is providing a baggage pick-up and delivery service by independent...

How can LeasePlan prepare for vehicle free future cities by enabling careless travelling for their customers

The goal of this graduation project was to develop an innovation strategy for LeasePlan in relation to mobility as a service (MaaS). Before being able to determine a feasible, viable and desirable innovation strategy a comprehensive MaaS future mobility scenario was sketched out. This scenario was based on the insights gathered from the market,...

Exploring circular possibilities for using End-of-Use Dyneema® from the commercial marine market

Dyneema® fiber is a high-performance fiber that is sold by DSM Dyneema BV to product producers all around the world. Dyneema® fiber is marketed as the world strongest synthetic fiber, its high strength for its weight provides value over competing materials. Dyneema® fiber products include ropes and netting for commercial marine and armor plates...

Design a passenger-centric interaction for hand luggage boarding experience

This thesis report is about redesigning the passenger boarding interaction for ensuring efficient boarding and a better experience. First, preliminary research including literature review and field study was conducted to gain the basic knowledge of a passenger's boarding experience (What is to be found in theory and real-life?). Following from...

Engaging 'People in Transit' : Design of a Collaboration Hub

The concept of collaboration has been used as an effective strategy to achieve an intended result by numerous entities across various points of time in history. Beginning from the societal nature of human civilisations and medieval kingdoms to its modern uses in trade and politics, collaboration has shaped the world in its many forms by creating...

Beyond Monetary value: An alternative approach to creating value with innovation

This thesis answers the question: “How can we generate and maximise value from technologies that sit in the periphery of the technology development ecosystem?”. The launchpad innovation strategy provides the solution. A technology in the periphery of the development eco-system fell out of development after changes to the technology strategy. The...

A roadmap towards a new logistics concept for Amsterdam Schiphol Airport

Amsterdam Schiphol Airport is the main international airport in the Netherlands, being the third busiest airport in Europe in terms of passenger volumes (Insideflyer, 2020). All these passengers spent most of their time behind the security check in the terminal, waiting for their aircraft to depart. In this area, passengers are encouraged to...

The employee initiative toolkit: An approach to increase the effectiveness of employee initiatives for new service development

Companies understand the importance of employees’ engagement in its innovation capability. The contact between employees and customers is a great way to spark new opportunities for ideas relevant for customers (Kelly & Storey, 2000), they have in-depth and highly context-dependent operational knowledge and have creative potential. They make...

How empathy enhances an innovative mindset: An exploratory Case Study at HEMA

One of the most pressing concerns of each organisation is innovation. It can be reached through product differentiation, but innovation is also obtained through having the right employees. Corporate cultures that support to take the risk and think creatively will be led to new products, services and strategies. However, these innovations are...