Searched for: contributor%3A%22Calabretta%2C+G.+%28mentor%29%22
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Mathur, Tanai (author)
Be it for providing a positive customer experience, a holistic brand identity, or a way to combat stress and exertion, background music has been used by businesses for profit since the invention of the phonograph. (Thompson, 1995) Modern technology enables this to happen fast, and tailors it to the needs of the business. Kollekt.fm is an...
master thesis 2023
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Bufler, Valentin (author)
This thesis set out to investigate how small to midsize industrial design practices address strategic challenges. For this a literature review was conducted, as well as complementary desk research and an interview study with design practitioners. Later on three small case studies helped set the direction of the project. The findings and insights...
master thesis 2023
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de Reus, Melanie (author)
This master thesis explores the integration process between Accenture's Industry X and VanBerlo, following the industry trend of big consultancies acquiring creative design agencies to enable transformative work and comprehensive solutions for clients. The research objective of this project is to design a Synergy Creation Approach (SCA) that...
master thesis 2023
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Vinke, Anna (author)
Design has evolved significantly in the past decades and the corporate designer is on the rise. In recent years, several studies were conducted to link design to business value, resulting in promising outcomes. Even though this data very promising, many companies misunderstand design and underestimate the process of introducing design in their...
master thesis 2023
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Rens, Flore (author)
In this graduation project, the aim is to develop a decision guide that will assist Strategiemakers, a strategy consultancy and organisational transformation firm, in addressing the challenge of creating sustainable business strategies for organisations. The current tools and models used in the industry are inadequate and do. not provide the...
master thesis 2023
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Hupe, Victor (author)
Companies let their employees take short-haul flights for business trips while there are alternative, more sustainable, modes of transport. Understanding the motivation of the company and their employees for flying is essential to create a design solution which could change their behavior. To reach the goal of a maximum global temperature rise...
master thesis 2022
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Baan, Alisha (author)
This graduation project focuses on creating a meaningful connection between BMW and Indian consumers. The goal is to increase </p> <p style="margin:0cm;margin-bottom:.0001pt;font-stretch: normal">understanding of the Indian market, as a means to strengthen BMW´s market </p> <p style="margin:0cm;margin...
master thesis 2022
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Li, Sean (author)
master thesis 2022
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Putman, Leah (author)
Innovation-centered entrepreneurship drives economic development. It is also a method for addressing the environmental and social issues that result from and impair economic growth. The rapid and continued economic progress in Rwanda and Kenya in the last decade has shown the power of entrepreneurship ecosystems- interconnected people and things...
master thesis 2022
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Restrepo Duque, Andrés (author)
The purpose of the workplace has changed. Employees proved that they could be productive while working remotely, and they do not want to lose the flexibility they gained (Dahik et al., 2021). In addition, many companies are struggling to bring back employees to the office, and a lot of empty office space is becoming available (Gujral et al.,...
master thesis 2022
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Luggeri, Gianmarco (author)
There is a need for environmental sustainability also beyond the atmosphere: Human activities are causing a tragedy of the commons in outer space, and most of the world population does not know anything about it. Outer space has become a non-cooperative game for a few players with infinite resources, in an environment with limited resources. The...
master thesis 2022
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Beusink, Jacquelien (author)
The BMW Group is one of the world’s leading premium manufacturers of automobiles and motorcycles. However, mobility, together with an increased world population, causes problems like traffic congestions, emissions, and an increased energy and raw material consumption that impacts our climate. This, digital developments like the Internet of...
master thesis 2022
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Kurbanova, Jemal (author)
Nat King Cole once sang “the greatest thing you’ll ever learn is just to love and be loved in return” in the song “Nature Boy” written in 1947. Four years prior to its release, the psychologist Abraham Maslow published his book “A Theory of Human Motivation” in which the hierarchy of needs is explored (Clark, 2010). Above our physical needs and...
master thesis 2022
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Maatje, Eline (author)
Increasing energy usage and environmental concerns force us to look into green innovation. Organizations need to become more sustainable in every aspect to stay relevant. To minimize a company’s carbon footprint, IT should also be included in the sustainability strategy. Therefore, greening IT is and will continue to be a necessity, not an...
master thesis 2022
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Lochtenberg, Lotte (author)
The scope of this graduation project was the current organizational design (OD) approach of a service company. The initial assignment was to investigate whether there were opportunities within the current approach to make it more experience and/or user centered. The current approach is used for quite a long time and the assignment was to shine a...
master thesis 2021
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Schieppati, Gabriele (author)
Dealing with agriculture is challenging for companies like Barilla because of several uncontrollable factors, such as climate change.<br/>Purchasing from the spot market constitutes a high economical risk for the company, which decided, in 2010, to launch the Barilla Sustainable Farming Projects.<br/><br/>Barilla Sustainable Farming projects...
master thesis 2021
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Dencher, Eleonoor (author)
Inter IKEA Systems B.V. (also known as Core Business Franchise or CBF) is the franchisor and the owner of the IKEA Concept. By means of this franchising system, IKEA’s vision of creating a better everyday life for the many people is upheld through the collaboration, feedback, sharing and joint development between the franchisor (CBF) and the...
master thesis 2021
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Westland, Anna (author)
Our world is changing rapidly in various ways, forcing organizations to engage in continuous change to stay relevant. Therefore, it has become an essential capability of organizations to engage in and attempt to manage change to remain successful and sustain their existence (Stouten, Rousseau &amp; de Cremer, 2018; Coughlan, Suri &amp; Canales,...
master thesis 2021
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Kuhfus, George (author)
The relationship between creative agencies and their clients is a difficult one to manage. For clients, the methodologies and processes applied by creative agencies often lack sufficient transparency; so much so that working together needs to be subject to a carefully thought-out process. While agencies recognize the importance of such...
master thesis 2021
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Rijkers, Tim (author)
This research and design project provides design leaders with a toolkit that aims to help them develop their leadership qualities. With the modern definition of a designer being in a transitional period where designers are transitioning on the spectrum of traditional designers and business executives (Muratovski, 2015), creativity is becoming a...
master thesis 2021
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