Positioning Design in Business Strategy: A study on Ink Strategy

Ink Strategy is a design consulting company that visualizes clients’ business issues. Through visual thinking in interactive creative sessions, they help their clients to develop aligned visions and strategies. Visual thinking helps to make these more understandable and engaging throughout the complete client organisation. Since its founding in...

Determining the process and added value of visual thinking by designing a service blueprint for visual design consultants

Our ancestors in prehistory already used visuals for communication. Their rock paintings were durable and therefore lasted longer than the regular oral stories that were passed on from generation to generation. Throughout history visuals have been used to communicate stories and knowledge. INK follows our ancestors in using visuals for...