Rebranding Whello: Strategic Product Design Master Thesis About The Rebranding of the Digital Marketing Agency Whello

Whello is a full-service digital marketing agency based in Amsterdam and Indonesia, offering branding, web development and campaigning services. They have grown a lot the last few years since their establishment in 2018. However, this growth is not reflected through their current branding. This, combined with their desire to take the next step...

How to "make it pop", Introducing a tool to receive more effective client feedback on strategy and design in a creative agency

Imagine you show something that you made to a client, and all they give you is the following feedback:<br/><br/>“Just make it pop!” <br/><br/>So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback from real clients.<br/><br/>The main focus of this project,...

Seller market growth strategy for the circular electronics start-up, Valyuu

Nowadays, the amount of e-waste generated globally is growing at a faster speed, due to consumers' repetitive consumption and product replacement stimulated by electronics manufacturers. This leads to severe threats to our environment. However, a large amount of e-waste is not waste at all. They could be well refurbished and then reused by the...

Innovation of Bertolli pasta sauces

Lego my dining: a toolkit for the delivery food experience

The delivery food has been embedded in our daily lives. With just a few clicks, people can enjoy the food without cooking or going to restaurants. However, In OFD (Online Food Delivery) industry, there lies a mixed problem containing service limitation, business challenge and low salary. Firstly, the customer service is limited to only...

Living the Brand: Manifesting Internal Brand Alignment at WeTransfer

The evolution of brand management leads to an understanding of brands as dynamic, co-created entities that express purpose and identity. With this emerging understanding, the role of employees in building and delivering a brand is increasingly recognised and exploited. Through internal branding efforts, companies can aim to improve the alignment...

Introduce StarDetect to market: A roadmap towards small satellite application in Smart Tourism

The aerospace industry's global market rise considerably in recent years. StarDetect, founded in Beijing in 2020, is a startup focusing on small satellite technology, developing functional payloads and providing customised services within the needs of space astronomy or earth geography observation. However, due to the relatively short and...

Mapping the future of protective hand-exoskeletons: Market identification and branding strategy development

In 2011, the world watched in amazement how IBM’s AI named Watson won at Jeopardy!. Right afterwards, IBM decided to use this power to revolutionize the healthcare system. AI doctors would change everyone’s lives. Sadly, Watson did not revolutionize healthcare. It did not prove to be as useful in reality as was anticipated. How could this happen...

Revitalizing a traditional menswear brand: Introducing a two-brand strategy for Van Gils

Van Gils is, or at least known as, a traditional menswear brand that focuses on formal wear. Due to changes in the fashion industry and an on-going casualization trend, the brand is in need of a change.The developments in the industry consist of, among others, organisations and brands adopting purpose-driven mindsets, dress code changes in...

Increasing E-loyalty: A roadmap towards growth while enhancing the brand Loyalty of Home Design Shops

This thesis proposes a strategy in the form of a design roadmap in order to enhance the E-loyalty (brand loyalty) of the E-commerce company Home Design Shops.The past 10 years internet retail sales have been rapidly growing. The gradual...