Searched for: contributor%3A%22Cankurtaran%2C+P.+%28mentor%29%22
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Van den Boom, J.B.H. (author)
Online Platform For Ontour, a clothing brand situated in Eindhoven, an online platform has been designed. The platform acts as a pivot for the brand outings. It inhibits background information on the company’s context. The context consists of the surroundings, the products, the people and the company itself. Each of these pillars are elaborately...
master thesis 2012
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Lignarolo, U. (author)
Philips Oral Health Care product category, embodied in the brand Sonicare, has seen seven consecutive quarters of solid growth in the period from January 2010 to September 2011. The Category delivered significant growth in key markets throughout the last two years, with strong revenue growth of over 10% in both years. Such revenue increase...
master thesis 2012
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Gokgoz, R.E. (author)
This project looks at the services of creative agency The Church of London and proposes service design thinking as a way of addressing the current challenges of their industry. The Church of London publish two consumer magazines. From there, they evolved to provide creative services such as graphic design and illustration to clients. As the...
master thesis 2013
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Bruins, L.S. (author)
Over the last couple of years, Unilever Europe has changed its innovation deployment strategy in order to reduce complexity and improve speed to market. The overall objective is to launch fewer, but bigger projects within the European region. Unilever Europe owns over 400 products including foods, beverages, cleaning agents and personal care...
master thesis 2014
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Plat, A. (author)
Packaging design is one of the most important influences on shopping behaviour in competitive retail environments, especially in Fast Moving Consumer Goods. The package is often referred to as ‘the silent salesman’. Brand managers need to know how their package performs to identify if a package (re)design is going to improve sales or is a...
master thesis 2014
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Hekkelman, H.M. (author)
Since 2001 Kuyichi, a conscious fashion brand, has been on a journey to market sustainable denim. Kuyichi is interested in adding a Track & Trace (T&T) feature to their jeans. With a T&T feature the consumer can trace back important production steps and characteristics of the jeans, while being in a store. The purpose of this graduation project...
master thesis 2014
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Tseng, K.L. (author)
The project is aiming at setting a strategy to realize “how de Doelen can be the musical culture centre of Rotterdam and build its reputation” and “how de Doelen can integrate the classical music concerts to the lives of the residents of Rotterdam 18 to 26”. To combine the two goals in the strategy, Brand Driven Innovation (Roscam Abbing, 2010)...
master thesis 2015
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Nanarjain, J.A. (author)
Exploiting & redefining the KLM Staff Travel Services business model.
master thesis 2015
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Bos, Z.C. (author)
Consumer happiness is one of the things every company wants to create. They want people to be happy with their products and services since that leads to a positive association with the brand. After buying products or services people are “happy” about their new possession, it gives them an added value. This increase in happiness will not last...
master thesis 2015
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Simons, P. (author)
Moyee Coffee is a company that buys coffee berries in Ethiopia and sells coffee in the Netherlands. Currently they outsource the roasting (grinding) and packaging processes in between. The company aims at doing the roasting (grinding) and packaging in their own facilities in Ethiopia in the future. Thereby they pursue balance in the coffee...
master thesis 2015
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Bruinsma, N.J. (author)
I gave myself the challenge to design a keyboard layout that could possibly break the keyboard lock-in. By using the design strategy of applying innovation adoption theory, neurodesign and my personal experience of being a dyslexic I was able to design a: visually grouped, symbolic, dyslexic and low-literate friendly keyboard layout innovation....
master thesis 2015
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Sasasmit, K. (author)
Although FMCG brands today regularly launch limited edition products, there are currently not many theoretical discussions on this type of product introduction. To better advise its clients, CARTILS, the client of this project, is interested in gaining more knowledge about limited edition packaging from both theoretical and empirical...
master thesis 2015
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Ly, D.N. (author)
This project lead to the development of Kleurrijk (translated: Colourful); an educational playbook for children in grade 5 and 6 (age 8-10) in the Netherlands. The playbook is a solution that stimulates parents and children to explore the Dutch as well as their ethnic culture through language and behaviour, which is meant to have a positive...
master thesis 2015
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Wang, Y. (author)
With the engagement of digital technologies in retail, roles of human service and technology service are changing. As the franchiser of IKEA stores worldwide (except the one in Delft), Inter IKEA Systems B.V. contributes to the IKEA Business idea by providing solutions which construct a great customer experience. To keep ahead of competition in...
master thesis 2015
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Van der Zande, F.E.M. (author)
SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...
master thesis 2016
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Sheu, M.Y. (author)
This graduation assignment aimed to improve product launch from within PSL through analyzing PSL’s innovation process and evaluating the existing structure. The research was conducted through observation, interviews, and creative sessions. Many areas of improvement were identified. PSL does not have a product manager, thus no one is responsible...
master thesis 2016
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Handayani, T.P. (author)
Study towards subjective factor of QOL in developing countries is being underdeveloped. Moreover, QOL enhancements in developing countries are mostly focused on and through its objective factor. This might due to the correlated subjective factor to objective factor within the poor objective factor of QOL context. Those solutions considered as...
master thesis 2016
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Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
document
Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
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Berghuijs, E.F. (author)
Everybody has experienced it: you start eating from a pack of biscuits or other snacks and suddenly the pack is empty. Even though you did not intent to eat all of it in once. It is known that the package and the food it contains can make a consumer eat more, but little is known of the opposite. This graduation report (hereafter: study) is a...
master thesis 2016
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