Redesigning the home buying process: A socially engaging experience for young adults

The banking industry has been experiencing radical change for the last years (Wingard, n.d.). Due to digitalisation a new type of user has arisen. This user is characterised by always being connected while operating on multiple devices. This segment likes to be informed and expects answers, immediacy and transparency. They compare options before...

Position and communicate the value of an emerging frozen food service system

This project intends to develop the initial brand communication strategy for Foodtrick, an emerging frozen food service system that attempts to expand its business into the B2B market. The system provides a simplified cooking procedure to tackle operational hurdles in the food service industry, such as labour shortage and increasing food wastage...

Flexibility: a relevant ancillary both for KLM and its passengers

Analysis: KLM aims to become the most customer centric carrier in Europe. The strategy they follow to reach this goal is customer intimacy. However, the flexibility landscape of the airline is not aligned with its strategy. A reason of this flexibility approach is that as most airlines, KLM is conservative in their ticket changing approach:...

Efteling: Innovative, while authentic and customer centric

There is a shift to the experience economy. Customers are increasingly craving unique experiences and authentic brands; brands that are real, sincere. Additionally, technological developments are booming and can help enhance these customer experience. Efteling employees have lots of ideas to innovate technically. This master thesis explores how...

New ancillary offering for KLM

Introduction <br/>KLM aims to be the “most customer centric, innovative, and efficient European Network Carrier” with a special focus on customer intimacy. However, the current way in which KLM introduces its products to its customers is not aligned with this vision. This misalignment can reduce the company’s performance in relation to other...

A workplace strategy for Unispace Italy: simplifying a too complex project phase and supporting its implementation and communication into the company

At the beginning of this thesis work, an initial exploration identified two main problems that impede the proper application of the strategy stage, part of Unispace Global methodology, in the Italian studio. <br/>On the one hand, a need for simplification and adaption emerged. The current strategy offering is too complicated to be taken as is...

The Impact of Facelifts on the Sales Performance in the Automotive Industry

In order to extend a cars lifecycle, car manufacturers upgrade cars with facelifts (a measure to counteract the natural sales decline in the second half of a products lifecycle).<br/>It is unknown which measures (cosmetic or technological ones for example) within a facelift lead to a successful lifecycle extension. Having a limited budget, it...