Searched for: contributor:"Chen, Y. (mentor)"
(1 - 1 of 1)
Chen, W. (author)
When an architecture firm decides to enter a foreign market, an entry strategy needs to be adopted. This paper adopted cross-case study analysis by interviewing Dutch architecture firms and their Chinese counterparts to figure out the motivation of Dutch firms to enter Chinese market and the entry strategies which are adopted. It is found that...
master thesis 2013