The Future Retail Experience: Engaging shoppers through experiential retail concepts

The aim of this project was to propose several explorative experiential retail concepts which could strengthen and/or induce the value of the physical retail environment for millennials within developing omnichannel strategies. Additionally, such experiences desirably enhanced the bond between consumer, brand, and product through immersive...

Helping Bakery Strik contribute to a circular economy: Making the food waste loop 100% circular

STRIK is a well-known bakery in Nijmegen and surroundings, with currently 3 pastry shops, 2 chocolate/ice-cream shops and 1 central bakery for storing and production. CEO van Geenen possesses a passion and talent for entrepreneurship and an expertise in pastry-making, but little affinity for- nor experience with sustainability. With the upcoming...

Building an authentic purpose-driven brand: A case study for Forestwise: Incorporating brand authenticity in the early brand development for purpose-driven brands.

In recent years, a preference for purpose-driven brands, brands that display values and intentions beyond simply making profit, is increasing amongst consumers. However, this growing preference comes along with brands that use purpose as an opportunity for marketing purposes, creating skepticism in consumer’s mind about the authenticity of the...

How IoT can improve the ambulance service in the Netherlands

This thesis answers the question ‘how can VodafoneZiggo improve the ambulance services with IoT in the Netherlands?’. Three subquestions are answered in to finally find the answer to this main question. <br/><br/>Emergency services often arrive too late. Only one out of three ambulances succeeds in meeting the standard. The arrival time depends...

A furniture leasing service in the expatriate market

This project is an assignment commissioned by Houweling Interieur, a furniture retailer. They were seeking new business opportunities and therefore wanted to investigate the opportunities for a furniture lease service in the expatriate market. <br/><br/>Introducing a lease service would have several consequences for the company as well as for...

Your Experience is your Brand: Defining the contribution of experience design to brand equity in theory and practice

Designing for Student Participation: Creating an online tool for collaborative learning

This thesis explores the application of a new participation grading method to online discussions. The goal of this project was to deliver FeedbackFruits a design of a concept that integrates a unique form of participation grading. This concept was paired with an implementation strategy to effectively encourage teachers to apply this novel...