Searched for: contributor:"Hultink, Erik-Jan (mentor)"
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Vredeveld, Verena (author)
The world around us is changing faster than ever before. Companies need to keep up with the fast pace of the rapidly changing business landscape to stay competitive. To achieve this, they have to find ways to continuously innovate and search for new opportunities. The company Pon Holding believes that continuous innovation can be achieved by...
master thesis 2020
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Veelenturf, Puck (author)
Makerting is a company based in Den Haag that focuses on helping makers in marketing related challenges. Building their brand to exploit this on expositions and eventually make a living as an artist. Every year 7290 graduates from creative studies enter the professional world (Vereniging Hogescholen, Den Haag, 2017). Besides the things that they...
master thesis 2020
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Kok, Albert (author)
SummaryAt the basis of the Circularity game is the Circularity deck (Konietzko, Bocken, & Hultink, 2020), it helps teams innovate for the Circular economy on various perspective levels and provides the users with a better understanding of the Circular economy and how they can innovate for it. They also gain a valid (set of) idea(s) , which...
master thesis 2020
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Hellewaard, Jens (author)
Every 3 minutes, someone dies in a domestic fire accident. The Comics for Safety Foundation aims to improve worldwide fire safety with the help of entertainment. In this thesis, the effectiveness of the communication strategy Entertainment Education is tested for the use of fire safety. 
A qualitative research was performed on Dutch children...
master thesis 2019
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Soetoredjo, Yasmin (author)
The urgent state of the world, the new wave of critical consumers and a renewed sense of social awareness amongst people is requiring traditional businesses to act on their social responsibility towards society (Echo, 2011). The uprise of social enterprises proves that businesses can do both (Bersin, 2018). Addressing larger societal issues...
master thesis 2019
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Schoemaker, Jouri (author)
The aim of this thesis is to discover the benefits and risks of lean branding for an early stage start-up. Lean branding proposes to apply the theories and methods of the lean startup methodology on branding. These aspects are analysed through a case study of PuurBezorgd. This start-up was in need of a brand identity, making it a viable for this...
master thesis 2019
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Rumpf, Melanie (author)
The world is facing its limits in terms of climate change, scarcity of resources, and pollution. While there is a rising population with a rising demand for mobility, the limits of nature affecting society need to be considered. Avoiding mobility completely seems to be challenging considering a more globalized world, where everything is...
master thesis 2019
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Acevedo Olaya, Sebastían (author)
The relevance of persuasion for product care. Aiming at increasing users’ interest in sustainable consumption, different lines of research and initiatives ranging from frameworks for design to community-based approaches, have presented routes to support a transition from a linear economy to a circular economy. These models intend to extend the...
master thesis 2019
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de Jong, Peter (author)
During the 1980s the ‘experiential view’ of a consumers buying process was proposed in literature. Since then, the experience a consumer has when interacting with a brand (Brand Experience) has been a frequently discussed topic in research and practise. Different disciplines propose measurement scales to capture this brand experience (BE)....
master thesis 2019
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den Boer, Claire (author)
This thesis proposes an innovation strategy to leverage the potential of connected vehicles for the fleet of LeasePlan, the global leader in automobile leasing and fleet management. This strategy has been developed through an extensive analysis of the internal environment, customer trends, industry developments, and emerging technologies in...
master thesis 2019
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Uwland, Jeroen (author)
Hallmark Cards has a long tradition as a global brand and has designed and sold a countless amount of greeting cards. However Hallmark is also under pressure, because the greeting card industry is declining and the younger target group is using more and more social media to send quick messages and to congratulate each other. Therefore, Hallmark...
master thesis 2019
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Zwinkels, Lisanne (author)
This Master thesis is written to finish the Master program Strategic Product Design in collaboration with ARS Traffic and Transport Technology (ARS T&TT). The main objective is to create a product and marketing strategy for the data warehouse department of ARS T&TT. The design process the project went through is the fuzzy front end shown...
master thesis 2018
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Khaw, Yee Jek (author)
DPDK, a creative digital agency was keen to look further into the development of a Digital Transformation Strategy (DTS) design service after a chance opportunity to work on such a project in 2017. Developing such a service further was deemed to have both strategic value and operational value for the agency. To support this intention, DPDK...
master thesis 2018
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Zhu, Boyu (author)
The project is about an online second-hand trading platform running in China, named Paipai Second-hand (Paipai). The project aimed to tailor a branding strategy for Paipai and deliver the according brand knowledge through a holistic brand experience to create Paipai’s brand image in consumers’ mind and build up its brand equity. Starting from...
master thesis 2018
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Mateus Tiago, Beatriz Mateus Tiago (author)
|| BACKGROUND. <br/>Nequi, a FinTech from Colombia, wants to be the digital bank of millennials. However, their most popular feature is cash withdrawals - hindering Nequi’s goal of a digital banking experience.<br/><br/>|| GOAL. <br/>This project addressed the problem: “How to increase Nequi’s relevance in the quotidien life of its users?”<br/>...
master thesis 2018
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Soriano Segúra, Clara (author)
Introduction <br/>KLM aims to be the “most customer centric, innovative, and efficient European Network Carrier” with a special focus on customer intimacy. However, the current way in which KLM introduces its products to its customers is not aligned with this vision. This misalignment can reduce the company’s performance in relation to other...
master thesis 2018
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Verze, Giulia (author)
At the beginning of this thesis work, an initial exploration identified two main problems that impede the proper application of the strategy stage, part of Unispace Global methodology, in the Italian studio. <br/>On the one hand, a need for simplification and adaption emerged. The current strategy offering is too complicated to be taken as is...
master thesis 2018
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Bunk, Lennard (author)
In order to extend a cars lifecycle, car manufacturers upgrade cars with facelifts (a measure to counteract the natural sales decline in the second half of a products lifecycle).<br/>It is unknown which measures (cosmetic or technological ones for example) within a facelift lead to a successful lifecycle extension. Having a limited budget, it...
master thesis 2018
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van Es, Bart (author)
Personal sales and after-sales video is currently applied mainly in the automotive industry. This report investigates the benefits from this type of videos and searches for new applications in new markets through a creative approach. An application in physiotherapy, where personal videos are used to motivate and support an active revalidation is...
master thesis 2018
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de Jong, Puk (author)
Driving a significant part of the global economy, fashion represents one of the world’s leading industries. Currently, the fashion industry is radically reshaping by the forces of technology, globalisation and shifting consumer values. The top 3 words executives used to describe the fashion industry in 2016 were: uncertain, changing and...
master thesis 2017
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