Searched for: contributor%3A%22Hultink%2C+H.J.+%28mentor%29%22
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Hamminga, Oege Hamminga (author)
PEZY, a design agency specializing in product development and wheelchair designs, explores innovative opportunities in custom wheelchair solutions. This report begins with a comprehensive analysis of the wheelchair industry, distinguishing between developed and developing countries based on different market demands. While developed markets...
master thesis 2024
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van Tooren, Tim (author)
This Master’s thesis investigates strategies for Yonderland, Europe's largest premium outdoor retailer, to attract and retain Generation Z, a demographic not previously targeted by the company. Through extensive research, including qualitative and quantitative methods, a literature review, interviews with stakeholders, and multiple creative...
master thesis 2024
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Fontijn, Hella (author)
This report describes the graduation project in collaboration with Total Design (TD), a creative agency specialised in Branding, Communications and Technology. The primary objective of this thesis is to enhance the internal collaboration between these three domains. To achieve this goal, the study explores the barriers to collaboration, using co...
master thesis 2024
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de Jongh, Ruben (author)
CM.com is a conversational commerce company specialised in offering solutions in CPaas (Communication Platforms as a service). One of the industries to which they point their ‘software as a service’ is music event ticketing. With their General Admission (GA) Ticketing product, CM provides event organizers with a platform to set-up their ticket...
master thesis 2024
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Struijk, Charlotte (author)
This report presents the findings and recommendations of a research project focused on developing a comprehensive strategy for commercial smallholder farmers in urban and semi-urban areas of Kumasi, Ghana. The objective was to co-create a strategy that addresses the specific needs and challenges of farmers in the region. The research involved...
master thesis 2023
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Jansen, Bram (author)
Imagine you show something that you made to a client, and all they give you is the following feedback:<br/><br/>“Just make it pop!” <br/><br/>So.. what do you do with this? Nobody really knows.. and it may surprise you, but this is not a made-up example. This is existing feedback from real clients.<br/><br/>The main focus of this project,...
master thesis 2023
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Dinten Fernandez, Javier (author)
Heineken wants to become more popular under generations Y and Z. Therefore, the Heineken Design and Sustainability team want to create the Heineken Innovation Lab. The HLab aims to be a playground for co-creation, a mix between a bar and design space. <br/>However, co-creating means sharing unfinished ideas, innovations, and opinions with people...
master thesis 2023
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Stukker, Daphne (author)
The production of denim harms the environment, and given the industry’s size, the negative impact is significant. Therefore, denim must be produced more sustainably. In order to bring about change in the industry, an increase in demand for eco-friendly jeans is necessary to incentivise investments in sustainable production methods. Here, low...
master thesis 2023
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Bloem, Elisa (author)
The world is facing a climate crisis. We are polluting the earth with high CO2 emissions and waste. In addition to this, the human population is ever-growing. This results in a demand for more products, which will create even more waste. Products that are predominantly made of raw materials. Meanwhile, the global economy is only 7,2% circular...
master thesis 2023
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van Dijk, Niek (author)
One of the largest trends among young adults concerning the camping industry is the vanlife movement. As ANWB requested research into targeting Gen Z with their camping portfolio, this project dives into an analysis of the current market trends, the company and its industry and the consumer and their behavior. The ultimate goal of the project is...
master thesis 2023
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HUANG, Luxin (author)
Nowadays, the amount of e-waste generated globally is growing at a faster speed, due to consumers' repetitive consumption and product replacement stimulated by electronics manufacturers. This leads to severe threats to our environment. However, a large amount of e-waste is not waste at all. They could be well refurbished and then reused by the...
master thesis 2022
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Cobben, Suzanne (author)
After Facebook renamed itself Meta, the metaverse was brought to the attention of the public eye (Schram, 2021). Newspapers and other news sources started writing extensively about this innovation that would change the world forever. What the metaverse exactly is or might become as it doesn’t exist yet, one can only speculate on. One way to...
master thesis 2022
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Holste, Insa (author)
Today’s society relies significantly on the use of plastics of all kinds. While the material provides many benefits, plastic pollution poses a heavy threat to the environment. To reduce the environmental impact of plastics while still benefitting from their use, various certifications aim at labelling different plastic...
master thesis 2022
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Hoonhorst, Paulien (author)
The sustainability adoption of sustainability practices is currently low for Small Enterprises, Freelancers and Small-Medium Enterprises (SMEs), while they must do their part to become more environmentally sustainable. SMEs are responsible for many greenhouse gas emissions emitted and as almost all companies in the Netherlands are SMEs, this...
master thesis 2022
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Mulder, Tara (author)
In a competitive marketplace, brands need to stand out to stay relevant. This means that it is important to keep evolving as a company and to find the whitespace to grow. The brand centered in this research is TBWA\NEBOKO, a big advertising agency located in Amsterdam. Their job revolves around finding this whitespace for other brands and...
master thesis 2022
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van 't Klooster, Roos (author)
Before this thesis, the startup Maki was founded with the aim to inspire people in their twenties to sew their own clothing. A product was developed which gained promising traction. But to scale Maki, gaining traction is vital, just like it is for other startups.<br/><br/>To answer the main question, ‘how can early-stage startups obtain their...
master thesis 2022
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Meinzer, Jann (author)
This project lives in the intersection between marketing and entrepreneurship. The client company is Athlete Development, an early stage start-up that creates digital strength &amp; conditioning training plans for team sports athletes. They sought external expertise in the field of branding and the commercialization of their product. As a start...
master thesis 2022
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den Heijer, Xander (author)
The Dutch healthcare system has reached a point of no return. Or we drastically change our behaviour and the way healthcare is delivered. Or we keep on going as we do, and the costs will be unbearable, pressure on the workers increases and access to care will become something for the happy few. To contribute to changing the Dutch healthcare...
master thesis 2022
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Nieuwsma, Auke (author)
Over the past ten years Heineken measured a decrease in brand power, especially among younger consumers. Furthermore, Heineken lacks an experiential culture that fosters innovation due to daily workloads, mindset on global impact and scalability, immediate successful deliverables and business cases, and strict brand approval and brand mitigation...
master thesis 2022
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van der Sanden, Eveline (author)
In the current moment in time, the interest in sustainability is growing. Companies need to transition towards a more sustainable business model. One of the ways to do this is to become more circular. <br/><br/>The circular economy is an economic system aimed at eliminating waste and on the continuous reuse of resources. The end goal is to get...
master thesis 2022
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