Searched for: contributor:"Hultink, H.J. (mentor)"
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Mankers, E. (author)
Background In the Netherlands, substantial health consequences can be seen due to a general unhealthy eating lifestyle, where only few people meet the guidelines. Ahold Delhaize acknowledges its role in this matter and wants to contribute with a healthier assortment, and inspiring programs and services. Moreover, Albert Heijn wants to shift its...
master thesis 2017
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Pichel, L. (author)
This master thesis shows how an innovative product like the Kameleon can be launched into the market. Since the launch regards a start-up, the company core first had to be defined. This is done by developing the three pillars (the belief, identity, and strategy) of the company. A framework is also set up which assists in making decisions related...
master thesis 2017
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Muñoz Alcántara, M. (author)
The following thesis report describes the process and outcomes of the graduation project from the MSc Strategic Product Design at Delft University of Technology, carried out for the company NightBalance. NightBalance is a medical company with a product that provides therapy as a treatment for patients with position dependent sleep apnea disorder...
master thesis 2017
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Van Dijk, D. (author)
Dutch & Dutch was founded in 2014 by a group of audio enthusiasts. With the power of physics and a sharp understanding of IT by their side, they started working on a set of speakers that sound amazing in any situation. From this technical perspective they developed speaker both for the living room and for professional goals. Dutch & Dutch...
master thesis 2017
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Ideler, N. (author)
Healthbox operates within the subscription ecommerce industry. Every two months, Healthbox delivers boxes to users homes filled with new, interesting, full size, healthy products. The Healthbox informs and inspires users about new products and brands, and ensures an always up-to-date healthy lifestyle. Each Healthbox is created by a health...
master thesis 2017
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van den Berge, R. (author)
Climate changes urges the design of historical buildings to become sustainable. DGG’s mission is to lower CO2 impact of historical buildings. Currently, DGG has no structured approach to keep in touch with their customers after delivering their service and experience a loss in contact. DGG wants to build a long term relationship with their...
master thesis 2017
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Hartman, N. (author)
Guidelines for translating relevant zones in the HEMA stores into rituals, based on qualitative and literature research. Elaborated design of a ritual for the relevant zone in the HEMA stores, based on customer insights. The project set-up consists of an analysis phase, a research phase and a generation phase. Research in collaboration with the...
master thesis 2016
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Vernooij, A.L. (author)
The world of telecom is changing rapidly. Access to internet has changed the way customers use their phone. To differentiate itself from competitors, increase customer satisfaction and willingness to stay, Vodafone introduced Smart Life products. These products add value to the standard contract of the customer. The Consumer Services (CS)...
master thesis 2016
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Odenhoven, M.P. (author)
A design intervention to stimulate loyalty is aimed at the MyVodafone App, a digital self-service tool primarily aimed at cost control through credit- and billing information. Although repeat usage of the app is suboptimal, the app fits with the vision of the brand to empower people and make them in control of their service. As a centerpiece to...
master thesis 2016
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Wijnands, J. (author)
The project starts with the initial assignment of NightBalance BV. This medical start-up has patented technology that is able to reliably determine the position of a person while sleeping or lying in bed. In order to expand the company, they are actively looking to employ their developed technology in new markets. They decide to design the...
master thesis 2016
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Blauwhoff, D. (author)
This thesis is the final project as part of the master study Integrated Product Design at Delft University of Technology. In collaboration with Utrecht University, this project researches the development of mycelium based materials. Fungal mycelium is an interesting emerging material, that requires further research and development, both on the...
master thesis 2016
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Blomberg, C.M. (author)
Emergence: In April, 2016, DoorMeal celebrated its first-year anniversary. It all started when Hannah Vreugdenhil drastically changed her unhealthy lifestyle, trading it in for a mindful and healthy lifestyle with a focus on fitness and nutrition. She shared her experiences on Instagram and people showed interest in what she was eating....
master thesis 2016
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Van der Horst, M.B. (author)
This master thesis sets out to develop a product / service designed for the most valuable metric (across multiple action sports) and to present a gamified experience of this metric to the user. The thesis presents a roadmap stating what (action) sports should be targeted: kiteboarding, wakeboarding, snowboarding, surfing, and skateboarding. The...
master thesis 2016
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Doedijns, S. (author)
This graduation assignment comprises the challenge of development of a market growth strategy for the Industrial Adhesives and TapeDivision (‘IATD’) of 3M Benelux to gain corporate growth in the B2B market segment of the Dutch Machine-building Industry. 3M IATD is one of the five key players in the Business to Business (B2B) Industry for...
master thesis 2016
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Sheu, M.Y. (author)
This graduation assignment aimed to improve product launch from within PSL through analyzing PSL’s innovation process and evaluating the existing structure. The research was conducted through observation, interviews, and creative sessions. Many areas of improvement were identified. PSL does not have a product manager, thus no one is responsible...
master thesis 2016
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Van der Zande, F.E.M. (author)
SCOPE The Dutch National Opera & Ballet (NO&B) is one of the largest cultural organisations in the Netherlands, and one of the top five of its kind in the world. They are the leading Dutch organisation for opera and ballet. The Dutch Opera and the Dutch National Ballet were separate entities until they recently merged, together with the...
master thesis 2016
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De Jong, W. (author)
Previous studies showed that the consumer acceptance of refurbished products is not optimal. This experimental quantitative study investigates three potential ways to influence the consumer acceptance, being the existence of wear and tear on the product, providing additional information about the previous use or providing additional information...
master thesis 2015
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Rieken, I. (author)
People are increasingly tracking all kinds of aspects about themselves. For example: modern smartphones can recognise whether the user is walking, running or cycling, and estimates the amount of burned calories. The upcoming smartwatches will be able to measure the user’s heart rate. When the smartphone is placed underneath the pillow, it...
master thesis 2015
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Luijckx, M. (author)
Productisation of a consulting service aimed at bringing people happiness at work. Toolkit and platform designed to facilitate employees in developing themselves while implementing their company vision.
master thesis 2015
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Simons, P. (author)
Moyee Coffee is a company that buys coffee berries in Ethiopia and sells coffee in the Netherlands. Currently they outsource the roasting (grinding) and packaging processes in between. The company aims at doing the roasting (grinding) and packaging in their own facilities in Ethiopia in the future. Thereby they pursue balance in the coffee...
master thesis 2015
Searched for: contributor:"Hultink, H.J. (mentor)"
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