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van 't Klooster, Roos (author)Before this thesis, the startup Maki was founded with the aim to inspire people in their twenties to sew their own clothing. A product was developed which gained promising traction. But to scale Maki, gaining traction is vital, just like it is for other startups.<br/><br/>To answer the main question, ‘how can early-stage startups obtain their...master thesis 2022