How can early-stage startups obtain their first 1000 customers? A case study for the sewing startup Maki

Before this thesis, the startup Maki was founded with the aim to inspire people in their twenties to sew their own clothing. A product was developed which gained promising traction. But to scale Maki, gaining traction is vital, just like it is for other startups.<br/><br/>To answer the main question, ‘how can early-stage startups obtain their...