Defining the brand SINNER: Proposing a new strategic vision and creating a brand book

SINNER - the primary stakeholder in this thesis - is known as a sports eyewear company that focuses on winter sports. With the ambition to gain more brand awareness throughout the Netherlands and eventually worldwide, multiple aspects of the brand have to be made clearer in order to create a stronger brand. Brands need to innovate in order to...

Redesigning Client Acquisition through Experience

This report describes the process and outcomes of a graduation project for the MSc program Strategic Product Design. The client organization in this project is Innovation Booster (IB). IB, founded in 2012 and located in Amsterdam, is specialized in innovation services. IB is active in segments characterized by traditional and complex...

Connected Sleep Position Trainer: Developing Design Guidelines for the Servitization of NightBalance

The following thesis report describes the process and outcomes of the graduation project from the MSc Strategic Product Design at Delft University of Technology, carried out for the company NightBalance. NightBalance is a medical company with a product that provides therapy as a treatment for patients with position dependent sleep apnea disorder...