Orchestrating in the era of cross-sector ecosystems: A business proposal for Accenture's role in ecosystem orchestration

The financial services sector is under pressure. These days, customers want holistic services tailored to their personal needs. This increased customer demand forces institutions to rethink the services they offer. In addition, new regulations press upon this sector. Know Your Customer and PSD2 are examples of regulations that make the current...

Be a Member: Redesigning the portfolio of a professional association around member involvement

Associations have been around for centuries but for the last decade they are struggling with recruiting and retaining the younger generations. This thesis focusses on a specific type of association, namely a professional association. The organization that is the subject of this thesis is the BNO, the professional association for Dutch designers....

Exploring the transformation of a PSS into an SPSS through co-creation

Swapfiets’ product service system (PSS) offers bicycles as a service: customers pay a monthly fee to get a Swapfiets bicycle and whenever something is wrong with the bicycle, Swapfiets makes sure the bicycle is repaired or replaced with a working bicycle. <br/>Two of Swapfiets’ longer term challenges form the subjects of this research: 1) What...

Facilitating the market entry of Dante: Introduction roadmap

To successfully introduce a new product to the market it is key to respond to consumer needs and values. In the dynamic marketplace of today, it is thus increasingly important to target the right market segment and to understand consumers in order to offer the right value at the right time. ENGIE, a services and energy company, currently...

Forming the Vahlkamp brand, a roadmap for coherence

This graduation assignment is about Vahlkamp, a health care alarm manufacturer, which noticed that the appearance of its products doesn’t convey the right brand image: being a socially responsible and technically skilled manufacturer. <br/>As it is a small company, which is being strategically stuck in the middle in a big market with a lot of...

Project War Room: Developing A Tool To Align Internal Departments On product Strategy

This project has explored concepts of alignment and product strategy to meet Ultimaker’s needs. Insights were gathered from multiple sources to analyse the project’s brief and explore its facets. The company’s intention is to create a space in which alignment on product strategy will take place.<br/><br/>Through interviewing employees, a number...

Echo, a concept for self-reflection

The faculty of Industrial Design Engineering (IDE) is renewing its bachelor programme. For the new bachelor curriculum, to be implemented in September 2020, more flexibility and a focus on self-reflection and professional positioning are aimed for. <br/>By reflecting on one’s personality and qualities, more understanding of motives and ambitions...

The fun in anticipation: Development of a shared experience of pleasure and excitement during the anticipation journey

The Dutch dance festival market competition is ‘killing’, the market is starting to saturate. Only 20% of the festivals manage to sell out and 5% of the festivals are canceled because they failed to attract a sufficient amount of visitors. Organizations compete on prize with early bird tickets, sold early in the pre-sale...

A future vision of Eindhoven Airbase: Giving growth a strategic direction towards 2050

This Master thesis is about a future vision of Eindhoven Airbase, where growth is given a strategic direction towards 2050. As a result, a strategic innovation roadmap and the detailed implementation of this is evaluated. Eindhoven Airbase is part of a complex decision-making system, where multiple stakeholders are involved. The research in this...

Challenging gender stereotypes: The application of attribution theory for boys and girls when performing a strategic design task

There seems to be a shift in gender stereotypes in general. Concerning school subjects, there are also gender role stereotypes for boys and girls. Boys seem to be more interested in mathematics and natural sciences whereas girls seem to be more motivated for language, arts and writing (Jacobs, 2002). According to the attribution theory (Heider,...

Designing a customer support platform for VodafoneZiggo: Providing the right services to fulfill the customer needs

This project was set up to research, design and test, if and how an integrated customer support platform would fulfill the customer needs. The platform has to support the customer satisfaction by offering updated services and by combining the strengths from both their internet site as well as their existing customer support channels.

Tripick, a new way of choosing your holiday destination: 'Your group guide to sparkling holidays'

Tripick is an online platform which makes it possible to save holiday destinations from different tour operators and share them with travelpartners so jointly the best location can be chosen. Users of the platform will search for a holiday destination just as they normally do, but when they have found a potential location they can easily save it...