Designing cycle-attractiveness

This study responds to cities in the world focussing more and more on implementing a bicycle infrastructure. The bicycle infrastructure is often envisioned to make the city more attractive for the people (again), however a lot of the criteria to design for the bicycle infrastructure are left vague and (too) open for interpretation as ...

Branding: The key word for shopping areas? A research on the effectiveness of branding shopping areas

Branding of shopping areas is an underexposed element of the exploitation phase in the Netherlands, while creating distinctiveness becomes more important. This research recognizes the importance of this field of action and therefore it assesses the application of branding concerning shopping areas and in particular regarding the efficiency. The...

Retaining Rotterdam's Elites: Urban binding of Rotterdam's educated inhabitants and the role of leisure