Searched for: contributor%3A%22Roscam+Abbing%2C+E.+%28mentor%29%22
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Coutsoucos, A. (author)This project was commissioned by Livework Rotterdam with the intent of designing a new service value proposition to offer to clients. This new service would have to support large companies in developing disruptive startups through a service design approach. Research was conducted to explore three core topics: companies’ barriers to disruptive...master thesis 2017
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Verwaal, M.C.A. (author)On the present day, corporate organisations want to change their product-focussed approach towards a customer experience focussed approach. This human- centred approach to innovation is called CX Innovation. CX Innovation gives corporate organisations a competitive advantage, but they struggle to implement CX Innovation in their organisation....master thesis 2016
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Meeuwsen, C.G.C. (author)Background & Relevance The OV-chipcard has been widely accepted within the Netherlands as method for payment in pubic transport. However the smartcard does not lower the barrier of use for everyone and research shows that infrequent and international travellers often still have trouble purchasing and using it. To deal with this problem the...master thesis 2016
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Bourjila, D. (author)BMW Motorrad’s ambition is widening the appeal of the brand and product desirability without losing their premium (successful) core values such as safety, quality and precision. The premium brand is very successful, benefiting from a large tech and manufacturing scope, and enjoying a strong synergy between BMW Automobiles, Motorcycles and Riders...master thesis 2016
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Zwolle, C. (author)Design for Impact is a design framework that aims to enhance the chance on adoption of innovative products, services and systems in general and of Peerby Go in particular. It helps designers that work at high-technology startups to turn long term visions into reality at the shortest possible notice, with the minimum of means. This goal is...master thesis 2016
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Hanekroot, A.T. (author)This graduation project is done in collaboration with Camptoo, a young startup offering an online platform that connects RV owners with renters. Camptoo applies the lean startup method to their business. They have never really focussed on a specific target group when introducing their service to the market. This caused that nowadays there is a...master thesis 2016
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Solé Boleda, M. (author)This master thesis focuses on designing for short-term driving experiences. This strategic opportunity is discovered through a user-centered approach focused on understanding Millennials: people born between the 1980s and 2000s. Millennials are crucial to BMW because they are reaching economic independence and becoming future potential BMW...master thesis 2016
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Rodriguez Batallas, R.L. (author)The main goal of this project is to introduce a new brand identity for the Mexican restaurant chain Popocatepetl. The owner of the chain is Debuut, which has 27 restaurants in the Netherlands. However, it doesn’t have experience in re-branding an existing chain. It has been successful in developing new restaurants throughout the years. This...master thesis 2016
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Shetrit, M. (author)In this master thesis a data based Product Service System is proposed, which will trigger and raise awareness regarding the unperceived environmental factors affecting our life quality and enable users to take action. The Atlas Network serves as a boundary object bridging the gap between our perception of environmental effects and their harmful...master thesis 2016
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Van Walt Meijer, Q.J. (author)Bol.com hosts an online marketplace for transactions of consumer goods offered by other collaborators. Collaborators choose to sell on bol.com, since they are the number one online retailer in the Netherlands and Belgium serving 6.2 million customers with 1 million visits per day. Focus is laid on enabling scalable network expansion of bol.com’s...master thesis 2016
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Borren, C.A. (author)Design of a model that guides the process of analysing the naval service market and setting up the requirements for service propositions for Thales Nederland.master thesis 2016
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Brown, J.L. (author)We spend about a third of our lives asleep (Mental Health Foundation, 2011; Bupa UK, 2015). Sleep is a vital dimension of health and wellbeing alongside a healthy diet, exercise and breathing (Bupa, 2007; Mental Health Foundation, 2011). The NHS (2013) claims that getting enough sleep boosts immunity, can help you lose weight, boosts mental...master thesis 2015
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Van Leeuwaarden, N.B. (author)Joylent is a Dutch startup producing powdered food. In order to survive the fierce competition in the industry Joylent should exploit their brand, and have an innovation strategy and process. The innovation process will be infused with information from their customers via their own community in which they can easily invite customers to join in...master thesis 2015
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Gedde, T. (author)This graduation project has been executed in collaboration with the Norwegian company Redcord AS. Redcord designs and develops equipment for sling exercise training as well as treatment of musculoskeletal disorders (MSDs). Neurac, an evidence-based treatment approach, is at the core of the business. The active treatment method utilizes the...master thesis 2015
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Schuit, C.S.C. (author)Without the guarantee for product return or company ownership, circular alternatives can have a higher perceived financial risk than linear alternatives. Therefore, it is essential to start at the business model to create preconditions for a circular system and develop propositions consumers are willing to pay for. This requires a shift in...master thesis 2015
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Veerman, L. (author)Creating a user-centred brand and embedding this in the service.master thesis 2015
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Luijckx, M. (author)Productisation of a consulting service aimed at bringing people happiness at work. Toolkit and platform designed to facilitate employees in developing themselves while implementing their company vision.master thesis 2015
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Altug, H.N. (author)Corporates today face the challenge that their innovation efforts are ineffective and inefficient. Many anticipated ideas and opportunities get suffocated and lost in the dragging long processes within corporates. Bureaucracy, micropolitical dynamics and hierarchy add even obstacles to the process that make it close to impossible to realize...master thesis 2015
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Theunis, M.T.T. (author)During the product development process, many “surprises” can materialise. These surprises can be both positive and negative, such as highly capable resources, extensive knowledge on a certain necessary product feature or a lack of communication with the supplier. These surprises can be named uncertainties, since they are still uncertain at the...master thesis 2014
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Huijser, M.R. (author)For a couple of years PostNL has been dealing with a decline in mail volumes. As a postal company whose main business is in mail delivery this has affected their income greatly. In order to keep growing as a company PostNL has set out to find new innovative opportunities in new markets. For this project the 65+ market was examined. During in...master thesis 2014
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