Implementation of wireless power transfer in the home automation market

This report proposes that the emerging technology of RF energy harvesting is at the right technology readiness level that it can be embedded in low-powered climate sensors for the smart home market. The smart home market is a sub market of the Internet of Things, and the prediction for this market is that in 2022, an average home will have 500...

Consumer Acceptance of Biofeedback Products in Health Management

People take time to explore pros and cons of a new technology. Since the biofeedback technology is a relatively state-of-the-art technology, the public do not know a lot about biofeedback technology. So it is important to understand the user acceptance of this technology in the market. In order to develop successful biofeedback products, it is...

Communicating sustainability in fashion

Since 2001 Kuyichi, a conscious fashion brand, has been on a journey to market sustainable denim. Kuyichi is interested in adding a Track & Trace (T&T) feature to their jeans. With a T&T feature the consumer can trace back important production steps and characteristics of the jeans, while being in a store. The purpose of this graduation project...

Added Value Concepts for Douwe Egberts’ Cross Selling Category

Douwe Egberts Coffee Systems focuses on the core portfolio of coffee and coffee systems. This results in a category maintenance approach for the cross selling category. Cross selling is selling additional products to existing clients. The economic crisis and increased competitive forces of private labels put pressure on the cross selling...