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Van Nieuwenhuijzen, A.G.P. (author)
This project is executed for the department Campina Dagvers of the company FrieslandCampina. Campina is one of the largest brands in daily fresh dairy in the Netherlands. Unfortunately the sales are decreasing due to the rise of the private labels of supermarkets. In this project a new product is developed to strengthen the market position of...
master thesis 2010