Searched for: contributor%3A%22Saaksjarvi%2C+M.C.+%28mentor%29%22
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Dekkers, T. (author)
The Sense Glove, which was originally called the S-Sense, is an exoskeletal glove from Adjuvo which can very accurately measure the position of the fingers. While this product was initially developed to help medical professionals in the hand and wrist rehabilitation field, the goal of this project was to see whether or not a market...
master thesis 2017
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Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
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Ottenhoff, K.N.M. (author)
Loyalty programs are mainly implemented to build up the relationship between the company and the customer, i.e. to increase the customer loyalty. This has both social and financial benefits for the customer (e.g. feeling of community, discounts, etc.) as well as for the company (e.g. better relationship with customers, increase share-of-wallet,...
master thesis 2016
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Sumter, D.X. (author)
The lack of access to electricity worldwide contributes to the Bottom of the Pyramid (BoP) – living on less than $2.50 per day – being trapped in poverty. Household holds spend a considerable amount of their income on what they think are cheap, but polluting resources due to lack of education and the desperate situation they’re in. Not only are...
master thesis 2016
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Handayani, T.P. (author)
Study towards subjective factor of QOL in developing countries is being underdeveloped. Moreover, QOL enhancements in developing countries are mostly focused on and through its objective factor. This might due to the correlated subjective factor to objective factor within the poor objective factor of QOL context. Those solutions considered as...
master thesis 2016
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Segers, F.S. (author)
A research deploying a user-centred approach to uncover factors predicting the customers' disclosing tendency of personal information. The result is a privacy segmentation, a decision-making framework and a tool for the integration of privacy preference management in the organization of a telecommunication.
master thesis 2015
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Bruinsma, N.J. (author)
I gave myself the challenge to design a keyboard layout that could possibly break the keyboard lock-in. By using the design strategy of applying innovation adoption theory, neurodesign and my personal experience of being a dyslexic I was able to design a: visually grouped, symbolic, dyslexic and low-literate friendly keyboard layout innovation....
master thesis 2015
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Van de Wildenberg, I.M.A. (author)
This graduation project is carried out for Greenhouse Group (GHG), a company that is active in the field of online marketing. Because the online marketing world is a competitive field, looking into innovative technologies like AR and VR is important. In this way they can find new ways to enhance their marketing position. AR is about...
master thesis 2015
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Nanarjain, J.A. (author)
Exploiting & redefining the KLM Staff Travel Services business model.
master thesis 2015
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Tseng, K.L. (author)
The project is aiming at setting a strategy to realize “how de Doelen can be the musical culture centre of Rotterdam and build its reputation” and “how de Doelen can integrate the classical music concerts to the lives of the residents of Rotterdam 18 to 26”. To combine the two goals in the strategy, Brand Driven Innovation (Roscam Abbing, 2010)...
master thesis 2015
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Dos Santos Gomes, R. (author)
Project Background This graduation project is related to the EU-funded research project Light.Touch.Matters, or Project LTM for short. This is a consortium of comprising design practitioners, design researchers and materials scientists. Project LTM has as its main goals to develop new smart materials and, in parallel, discover and design...
master thesis 2014
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Plat, A. (author)
Packaging design is one of the most important influences on shopping behaviour in competitive retail environments, especially in Fast Moving Consumer Goods. The package is often referred to as ‘the silent salesman’. Brand managers need to know how their package performs to identify if a package (re)design is going to improve sales or is a...
master thesis 2014
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Dehghani Tafti, L. (author)
In this project the author studies the effect of top management supervision on two NPD structural elements, namely customer orientation and portfolio management processes, and on NPD success factors: new product innovativeness, NPD speed and costs. Additionally, the effect of the two aforementioned structural elements on the noted NPD success...
master thesis 2013
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Goedegebuure, K.D. (author)
Brand relevance theory by David Aaker (2011) was used to set up a cookie brand called Kim’s Cookies. The main objective for this cookie brand is to challenge the rigid market that is dominated by the big brands, by starting a new category. According to Aaker (2011), brands can reach relevance by following 4 steps: (1) create a new category, (2)...
master thesis 2013
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Van Peursem, N. (author)
The ever increasing exposure to brands in our lives has led to a new problem for marketers; when exposed to the same stimulus (e.g. a commercial or a logo) over and over again, consumers get bored and respond negatively to the brand. In this research, the effect of subliminally priming logos on feelings, brand evaluations and purchase decisions...
master thesis 2012
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Wang, C. (author)
The secret ingredients of cooking in this research indicates user’s emotional value, it represents user’s affective expectation to a cooking experience as well as influencing the judgment on the product and the user experience. The main question of this study is that what are Chinese customers’ emotional values during their cooking experience....
master thesis 2012
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Rocha, G. (author)
The graduation project is conducted for Sigma Coatings, a brand owned by PPG Coatings, a multi-national coating manufacturer and supplier. Sigma Coatings is specialized in architectural coatings for the professional painting industry. The current professional paint market is a mature market. Paint suppliers are becoming less and less distinctive...
master thesis 2011
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Van Dalen, R.B.K. (author)
3M is an American company that was founded in 1902 in Minnesota. Their business originally started with mining (Minnesota Mining and Manufacturing) but they soon switched to the more profitable production of sandpaper. 3M is a technology and science based company with a very wide portfolio of products. It has more than 80.000 employees and over...
master thesis 2011
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Verhoog, C. (author)
Philips has determined that the sales of SENSEO accessories and shaving accessories are lagging because shoppers do not notice the products in stores. Furthermore shoppers are unaware of the added value of accessories. There are 4.5 million SENSEO machines and 4.5 million Philips shavers currently in use, which means that the potential target...
master thesis 2011
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Torres Bonilla, J.P. (author)
Wacom, the renowned pen tablet manufacturer pursued a better understanding of consumer customers. The project aimed to develop a framework to understand them. The nature of this quest was exploratory. Project outcome was not meant to be conclusive but illustrative. Wacom exposed a somewhat vague idea of consumer customers. Project's approach...
master thesis 2011
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