Searched for: contributor:"Smulders, F. (mentor)"
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Van Bergen, E.L. (author)
The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...
master thesis 2012