Entering the Indian Airway Management market: A strategy for Ambu to enter the Indian market for Airway Management

This reports provides an entry strategy for Ambu in the Indian market for Airway Management. This strategy is based on a situation analysis of the company Ambu and a field research among hospitals in India. The project is done in cooperation with Designit, a Danish Design consultancy.

Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages

The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health...