Development of a Colour Communication Strategy for Sigma Coatings: Gain colour authority in the eyes of the prescribers of the colour decision making process in construction and renovation projects

Sigma Coatings is specialised in architectural coatings for the professional painting industry. Sigma’s vision is to provide services, products, knowledge and skills for the protection and beautification of our sustainable environment. Sigma Coatings is high valued by the end user, the painter. The biggest competitor of Sigma, Sikkens, is higher...