Brand & Product/Service Strategy for the entrance of BYD Auto to Europe

The Chinese company BYD is the leading manufacturer of electrified cars in the world. However, without presence in Europe. BYD is a new brand in Europe without brand awareness. Before BYD can go to the European market, a strategy proposal is needed. That is where this graduation project comes to play. By analysing the internal and external...

Connecting with customers: A service for RIKILT Laboratory Quality Service

The world population is increasing and ageing. This causes an increasing demand for healthy and protein-rich food, putting pressure on food producers to increase their volumes. Sometimes this goes at costs of quality, or even safety. As a result more food safety incidents occur. Therefore the control of food and feed safety and quality is very...

Time flies ... when your bag was in the skies!: Designing individual tracking events for incoming baggage and its applications towards the passenger and KLM

Probably all readers can relate to the following story: after an exhausting flight, you finally end up on your destination. However, instead of immediately starting your holiday or business trip, you first have to wait before leaving the plane, wait at customs and wait in the toilet queue before finally reaching the last stop: the baggage...

Designing a fitting room experience for a fashion retailer

This graduation project is done in collaboration with the fashion retailer Suitsupply. This assignment is based on the implementation of RFID technology in the stores. RFID tags and scanners will replace the barcode system. As an additional advantage, RFID gives a lot of opportunities to improve the customer experience. With a RFID reader and a...

Innovation Strategy for HILTI Netherlands to increase loyalty with consumable customers by virtue of dust regulations and sales force networking effectiveness.

Executive Summary “Talking is ordinary and anyone can do it, yet strategic conversations are as priceless as diamonds when running a business” This statement is essentially summarizing the solution and the problem of Hilti’s loyalty problem with consumable customers in one sentence. Hilti’s biggest resource to gain momentum, trust and loyalty...

The Disruptive Design Studio - An intervention method to improve exploration in the front end of Unilever's innovation process

Unilever, a multinational consumer goods company, intends to improve its exploratory capacity in the front end of its innovation process. Many companies today make use of the Stage-Gate process, as does Unilever. The Stage-Gate process is a controlled phased innovation process which supports management to make decisions on innovation The Stage...

Improving the effectiveness of online dialogue

This graduation report describes the process towards the development of a framework for designers of online platforms. The framework provides the designers with structure and insights for applying alternative tools within online platforms to enhance the effectiveness. Delft University of Technology and the company Favela Fabric in Amsterdam...

Open the Dialogue! Strategic tools for improving innovation management in a multi-cultural engineering environment

Research of context and current situation of Driessen Aerospace, an engineering company in expansion and the division Galleys Europe with the objective of finding out how can can be influenced the management of innovation, collaboration and organizational culture towards innovation in all different locations taking into account the cultural...