Empower SMEs to know "how to do the work before going to work": A strategic approach for ING to enhance the ING - SME relationship

This thesis delves into the existing relationship dynamics between SMEs and ING, an incumbent Dutch bank and global financial services provider. In collaboration with ING, the study aims to illuminate the nuances of this ING – SME relationship. Despite ING’s overarching mission to empower individuals and businesses, a noticeable gap persists...

Marketing Digital Products at Witteveen+Bos

This graduation thesis for the master Strategic Product Design at the Delft University of Technology is written as a research and advice report for the civil engineering and advice agency Witteveen+Bos. More specifically for the Digital Acceleration product-market combination (PMC). The report answers the following question: “Is Witteveen+Bos as...

Accelerating twin transitions through a liminal strategy: A research with Barco to facilitate customer centric sustainability

The research on “Accelerating twin transitions through a liminal strategy”, with Barco explores the topic of customer centric sustainability. It addresses the problem of “How might we span the distance between representatives of Barco and the end customers (in the context of sustainability)?“. The proposed solution is a liminal strategy ...

Rethinking Information Disclosure: A user-centred approach in a telecommunications context

A research deploying a user-centred approach to uncover factors predicting the customers' disclosing tendency of personal information. The result is a privacy segmentation, a decision-making framework and a tool for the integration of privacy preference management in the organization of a telecommunication.

SMOOTHLY SAIL THROUGH NEGOTIATION !: Finding Opportunities and Conceptualising a Tool

Negotiation is an everyday task. But a lot of people avoid it or hate doing it as it involves a lot of emotions. People negotiate face-to-face, over the telephone and even miles apart. Each context is different and needs to be tackled differently. Negotiation is a complex process involving emotions, relationships and also a lot of skills. It is...