Embassy of Youth

‘Embassy of Youth’ was a collaboration with Delft Institute of Positive Design (DIOPD) and Oxfam UK. The project took a positive design approach to see how it could contribute to the community well-being of a disadvantaged neighbourhood, specifically the teenage boys in that neighbourhood. Theory on community well-being was used to evaluate how...

Redesign of Bright Stamps for Chinese Market

The project was commissioned by IceMobile to invest the potential opportunities of adapting digital stamps-based loyalty programme in China. Stamps-based loyalty programme is one of the basic and mostly used loyalty programme types. With the popularity of smartphones, digital stamps programme now becomes a new trend in loyalty marketing industry...

Treasure Hunt in the museum: Design for a new way of exploring Dutch art and culture in the Mauritshuis

This project shows a new way to explore Dutch art and culture in the Mauritshuis museum and in Den Haag. Dutch museum sector has a strong connection to the Dutch tourism sector. Museum is an important attraction in the Netherlands that many travel websites recommend as a must-see place to the tourists who visit the Netherlands. The museum sector...

Emotion-Driven Research in New Product Development

As one of the largest consumer product company Philips Consumer Lifestyle (Philips CL) has always focused on improving people’s life through meaningful innovations, by integrating technology and design. The initial project brief of this thesis is to create more human focused research methodology for Product Research Centre (PRC) that emphasize...