Designing Organisational Revolution: Exploring the role of design in the quest for progressive organisations

Organisations find it more and more difficult to deal with our changing times, as our world has drastically changed over the last decades. This has led us to believe that organisational theory and practice from the last decades just does not hold up anymore. They have created organisations that made sense then, but do not necessarily now....

Foresight in corporates: A framework that combines design thinking and foresight activities to support corporates in fast-paced innovation times

This master thesis is written for the master program Strategic Product Design with the Belgian company Barco NV as a client. At the beginning, the main objective was to gain a better understanding on the current situation of the organization around foresight activities, their barriers and challenges. The aim was to later develop a solution that...

Facilitating processes in the Food Innovation Network: How to overcome challenges and support activities at the start of an innovation network?

The world will become more and more pressed to deliver healthy and sustainable food to the population. However, to achieve the next step in innovation more holistic solutions need to be designed to have an impact on the whole food chain. These observations resulted in the first steps to build a Food Innovation Network in 2018. This thesis...

EDN Framework: An Embedding Design Network: Overcoming the barriers of embedding design principles in businesses through the support of an inter-organizational network

As acquiring design thinking by organizations become a lighthouse for long-term competitive advantage for some, its adoption becomes more important. Companies on this journey face different types of resistance and challenges laid out in this thesis. As networks offer a different context and opportunities for learning, this thesis tries to answer...

Future steps: Stimulating Albert Heijn’s innovation journey through a game design

Today’s business environment is highly dynamic, uncertain and unpredictable. Leading corporates that used to be long-time leaders of their industry are being disrupted by new, digitally enabled business models of relatively small start-ups.<br/>Traditionally AH’s competitors are other supermarkets that offer similar value<br/>propositions. In...

Designing mobility solutions for large-scale urban regions.: A case study of Ghent, BE. & a strategy for implementing collaborative design tools in GRANSTUDIO

GRANSTUDIO, an automotive and mobility design agency based in Turin, Italy was interested in how it could use collaborative design tools to design new mobility solutions with and for local<br/>stakeholders. The graduation project is based on a case study of Ghent, BE. that was used to study how the implementation of such tools should be designed...

A new proposition for SkyPriority customers of SkyTeam Airline Alliance

More and more people are flying. The industry increases at a rate of 5% per year and is predicted to keep on doing so for the next 10 years (Massachusetts Institute of Technology, n.d.). In order to offer their customers more destinations to travel to, an increasing number of airlines are cooperating with each other within alliances. SkyTeam,...

Unlocking Innovation: Building a Design-Led Ambidextrous Organization

By 2027 75% of today’s Fortune 500 companies will be gone. Randomly pursuing different ideas and hoping that at least one of them can turn into something innovative is not enough anymore. We need to design organizations that can continuously create human-centered innovation. The construct of design-led ambidexterity (DLA) can support us in doing...

In pursuit of ambidexterity: The case of KLM

The aviation industry is a fast moving and extremely competitive environment, where companies need to continuously invest in order to be at the forefront of innovation in the eyes of the customers, hence always delivering an excellent service. <br/>This graduation project was carried out at KLM, the Royal Dutch Airlines, in the department of the...