Searched for: contributor:"van de Poel, I.R. (graduation committee)"
(1 - 2 of 2)
van Baren, Rutger (author)
Cybersecurity is important to hospitals and patients alike and is becoming more important as healthcare is experiencing more cybercrime over time. It is the result of complex interactions between actors and their environment during procurement, but research has not yet studied the combination of cybersecurity, healthcare and procurement together...
master thesis 2021
Bergen, Lilly-Kyara (author)
Nowadays, it is not enough for companies to only focus on their business operations and financial performance. ‘Doing good’ needs to be part of the business strategy as they must do their part in addressing the grand societal challenges. Cause related marketing (CRM) is one such strategy set to address this. CRM is a powerful tool used to...
master thesis 2020