Ford Service Innovation for micro handymen enterprises

The research phase with an in depth user research revealed insights about the working process and what role the van plays in the daily live of a handyman. These insights were clustered into three different personas and describe the different motivations and struggles during a working day. Based on it nine different opportunity arias where found....

Service design for enhancing tour experience through commercial vehicles

Starting off with Ford Motor Company, an internal and external research was firstly done. Basically, the general opportunities for Ford to transform itself into a service mobility company includes making full use of vehicle data to understand the customers’ behaviors, needs, transforming vehicle to mobile phone on the wheels, in order to create...

User-centered Prioritization: A 2-dimension approach for evaluating the user value of backlog topics

User-centered Prioritization is a method for assessing the user value of the different topics present in the product backlog agile software development teams work with. It not only puts the users in the spotlight during this decision-making procedure by basing it on the benefits achieved and the level of fulfilment of user needs, but also...